Grove Collaborative’s marketing, tracked daily.
The latest creative Grove Collaborative puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Have you met Grove Co.? 🌿
Oct 7, 2026

Social
InstagramRecycling gets all the credit, but it’s actually the third step. 👀 We recommend to reduce first, reuse next, then recycle last (and check your local guidelines). ♻️ Reduce: the best trash is the trash you never make. 🫙 Reuse: give that jar a second life. 📍 Recycle: last up, and local rules apply. Drop us a comment below on products you want tips on and we’ll share reusable favorites at Grove. 🌎
Oct 7, 2026
What we track on Grove Collaborative
ShopVision captures the public marketing we see from Grove Collaborative every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Grove Collaborative use?
All channelsHomepage is Grove Collaborative's most-used channel. Jump to a channel below, or read straight down.
Grove Collaborative homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Grove Collaborative on email
42 capturedCadence
~3.3/ wk
Last 30 days
14
▼ 7%· vs prior 30d

Have you met Grove Co.? 🌿
Oct 7, 2026

Starts now: 30% off Grove brands (exclusions apply)
Oct 6, 2026

The key to earning more & staying stocked
Oct 5, 2026

Because good choices should be rewarded
Oct 3, 2026

Your $10 in rewards could cover half of VIP 💸
Oct 2, 2026

Come on in 🏡
Oct 1, 2026

Nothing on this list requires bleach
Sep 28, 2026

Your $10 in rewards could cover half of VIP 💸
Sep 23, 2026

Last chance: 20% off Mrs. Meyer’s fall 🍂🎃
Sep 21, 2026

20% off all Mrs. Meyer’s fall scents 🍂🎃
Sep 17, 2026

Avoiding microplastics?
Sep 9, 2026

1 more day: 20% off $100+ (exclusions apply)
Sep 8, 2026
Promotional history, record by record
318 records · latest 5 shown313 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Grove Collaborative's competitive set
Benchmark on the same fieldsGrove Collaborative’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Grove Collaborative on social
70 capturedCadence
~3.7/ wk
Last 30 days
16
▼ 27%· vs prior 30d
Top platform
Facebook
Recycling gets all the credit, but it’s actually the third step. 👀 We recommend to reduce first, reuse next, then recycle last (and check your local guidelines). ♻️ Reduce: the best trash is the trash you never make. 🫙 Reuse: give that jar a second life. 📍 Recycle: last up, and local rules apply. Drop us a comment below on products you want tips on and we’ll share reusable favorites at Grove. 🌎
Oct 7, 2026 · Instagram
Welcome Floofah to the Grove Shop! 🧽💚 Floofah is dedicated to plastic-free, plant-fiber sponges for kitchens and showers, and it all started with founder Phoebe Yu’s own bathroom. One night, her shower loofah fell apart, and she found out it was nylon: plastic in disguise, never actually recyclable. The fix was already in her mom’s kitchen, a plant called luffa that’s been used as a sponge for centuries. It’s 100% plant fiber, fully compostable, and passed Grove’s strictest vetting standards. Floofah’s mission doesn’t stop at the planet either. They’ve donated and committed around 5,500 units to shelters that need them most. This is what happens when one person refuses to settle. 🌱 Floofah is now available at Grove.
Oct 6, 2026 · Facebook
Sunday Reset ASMR 🔊 From cleaning dirty dishes to washing clothes, we got you covered for every part of your cleaning routine.
Oct 1, 2026 · Tiktok
Comment GROVE and I will send you my exclusive code and link to shop my favorites! Use HANNAH25 for 25% off orders of $75 or more. Postpartum Must-Haves Part 3, stocking up on the things getting me through 4 months later! Electrolytes daily, Postpartum Protein Powder, Fragrance-Free laundry detergent and soap for bubs, and a do-it-all balm for me. I’ve been obsessed with @grovecollaborative for years now as my go to for household staples. #postpartum #postpartumjourney
Sep 29, 2026 · Instagram
Your paper towels might be leaving more than a mess behind. 😩 Traditional ones are bleached and often contain PFAS, forever chemicals that can end up on your counters and in your food. Grove’s reusable towels look and work the same way, but more sustainable and minus the chemicals. Wipe, wash, repeat. 💪 Available in the Grove Shop. Link in bio. #reusablepapertowels #groveshop
Sep 22, 2026 · Facebook
Spray > Cloth > Microfiber The more you know 👀 that's how we clean. Do you have any tips to cleaning?
Sep 17, 2026 · Tiktok
🌿 Behind the Brand: Meet Olowo-n’djo Tchala, founder of Alaffia. He grew up in Togo, where his mother taught him that caring for your community isn’t optional, it’s just what you do. In 1996, he met a young woman from rural Washington, and together they built Alaffia in 2003. Alaffia is a Togolese greeting meaning peace, health, and well-being. That’s the whole point. Find Alaffia in the Grove Shop. 💛
Sep 16, 2026 · Facebook
One marketplace. Zero guesswork. 😌📦 The Unplastic Shop brings together clean cleaning, beauty, and kitchen essentials, all vetted against thousands of banned ingredients, endocrine disruptors, PFAS, and forever chemicals included. This shop was curated in partnership with Oceanic Preservation Society for The Plastic Detox documentary. 🔎 We did the research so your shopping trip doesn’t have to feel like one. Link in bio.
Sep 15, 2026 · Facebook
Grove Co. is our bread and butter. 💙 It’s our in-house line, built with one of the most rigorous vetting standards. From cleaner concentrates, multi-surface spray to dish soap and toilet paper, we got you covered for your low-toxic home essentials. 🙌
Sep 10, 2026 · Facebook
The best Saturdays leave a little mess behind, and that's more than okay. That's exactly what Sunday resets are for. 🧼 Give it an hour or two with your favorite Grove cleaners, and you've got a home that feels ready for whatever's next. Hosting is worth it, and is giving yourself the reset. All your cleaning supplies, rigorously vetted for you are available at Grove!
Sep 9, 2026 · Tiktok
5 things we think are worth it for our low-toxic girlies
Sep 8, 2026 · Tiktok
Fragrance isn’t the villain. Synthetic, undisclosed fragrance is. 🫣 That’s why we sort every scented product into a standard you can trust: fragrance-free, naturally scented, or Grove-approved, all held to the most rigorous banned ingredients standard in household essentials. 💙
Sep 4, 2026 · Facebook