Goop’s marketing, tracked daily.
The latest creative Goop puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
What we track on Goop
ShopVision captures the public marketing we see from Goop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Goop use?
All channelsPaid media is Goop's most-used channel. Jump to a channel below, or read straight down.
Goop homepage updates
88 capturedGoop on paid media
242 captured
The Best Beach Sweaters to Buy and Wear for Summer 2026 | goop
Aug 20, 2026 · Meta
Black Pepper + Ginger Grounding Body Wash | goop
Aug 19, 2026 · Meta
Aug 18, 2026 · Meta
Aug 14, 2026 · Meta
Aug 12, 2026 · Meta
Aug 10, 2026 · Meta
Aug 7, 2026 · Meta
Aug 6, 2026 · Meta
Aug 5, 2026 · Meta
Aug 4, 2026 · Meta
Jul 31, 2026 · Meta
Jul 30, 2026 · Meta
Promotional history, record by record
100 records · latest 4 shown96 more offers sit before Aug 17, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Goop's competitive set
Benchmark on the same fieldsGoop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The Detox Marketthedetoxmarket.com
Beauty Heroesbeauty-heroes.com
Honest Coffee Roastershonest.coffee
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Goop on social
183 capturedA powerful two-step system to target key signs of premature aging and support skin longevity.
Aug 21, 2026 · Pinterest
late summer has a way of bringing families together, whether it’s a villa holiday in the south of france, one last multigenerational escape, or a sibling game night that gets unexpectedly competitive. and with all that togetherness comes the love, history, old dynamics, and inevitable dysfunction of family life. these five new novels explore the ties that continue to shape us long after we leave home. find the full list at the link in bio.
Aug 20, 2026 · Instagram
the unsung hero of every summer wardrobe? a great beach sweater. for breezy mornings, windy boat rides, and dinners that linger after sunset, these are the layers we'll be reaching for now—and well into fall. shop the edit at the link in bio.
Aug 18, 2026 · Instagram
there’s no such thing as the perfect morning. but a good cup of coffee, happy kids, and leaving the house feeling grounded? that’s a win. we sat down with tachepistachiomilk founder and ceo roxana saidi (Roxana Saidi ) to talk about the rituals that shape her days, building a business rooted in her heritage, and the latte she still falls asleep dreaming about. she shares why the shower is where she does some of her best thinking, how an obsession with quality shapes everything from her makeup routine to the brand world she’s building around táche, and the love of fashion she inherited from her mom—a passion that has been a throughline throughout her life. read roxana’s full morning routine at the link in bio.
Aug 17, 2026 · Facebook
turning an everyday shower into a grounding ritual. sarah lathers up with our black pepper + ginger grounding body wash for soft, hydrated skin and a warm, sensual scent that lingers. #goop #goopbeauty
Aug 16, 2026 · Tiktok
two steps. one powerful peptide pairing. the youth-boost duo targets key signs of premature aging while supporting smoother, firmer, more youthful-looking skin over time. find @AVA routine on goop.com #goop
Aug 15, 2026 · Tiktok
when your child leaves for college, it isn’t just the end of a chapter. it can feel like the loss of a part of yourself, too. identity grief is a term for the often-overlooked emotion that can accompany the loss of a role that has shaped your days, your routines, and your sense of self. hit the link in our bio to learn more—and discover how to begin finding your footing in what’s next.
Aug 14, 2026 · Instagram
summer skin deserves a smarter approach. from sunscreen and sweat to salt water and city grime, the season leaves plenty behind. dermatologists share how to exfoliate your face, body, and scalp safely—so you can reveal smoother, brighter skin without compromising your barrier. get the full guide at the link in bio.
Aug 13, 2026 · Instagram
want to know what beauty editors actually use all summer long? we asked five insiders to share the one product they rely on most through heat, humidity, and travel. consider this your late-summer beauty edit. read more at the link in bio.
Aug 12, 2026 · Instagram
the dessert we'll be making while peaches are at their peak. chef @kelseybarnardclark's grilled peaches with yogurt and dukkah are simple, elegant, and made for late-summer cookouts. find the recipe at the link in bio.
Aug 10, 2026 · Instagram
what would change if you felt more confident with your money? financial wellness isn’t about reaching a certain number. it’s about understanding your finances well enough to make decisions that support the life you want. hit the link in our bio to find out where to start.
Aug 9, 2026 · Instagram
from a major fashion retrospective in london to an immersive installation in new york, these are the art exhibitions that we think are worth planning a trip around this fall. get the full list (including a new museum opening in sydney) at the link in bio.
Aug 8, 2026 · Instagram