Goop’s marketing, tracked daily.
The latest creative Goop puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
the Tuesday newsletter
Oct 6, 2026
Paid media
Metashop our bestsellers at 30% off.
Oct 6, 2026
Social
Facebookis there room for a little woo in your work life? from tarot readings to astrology, more women are turning to intuitive practices to navigate career decisions and find clarity about their next move. we explore the rise of workplace witchcraft and why intuition is getting a seat at the table. read the full story at the link in bio.
Oct 7, 2026
What we track on Goop
ShopVision captures the public marketing we see from Goop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Goop use?
All channelsPaid media is Goop's most-used channel. Jump to a channel below, or read straight down.
Goop homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Goop on email
24 capturedCadence
~3.3/ wk
Last 30 days
14
▲ 40%· vs prior 30d
the Tuesday newsletter
Oct 6, 2026
new GWYN: fall in the city
Oct 4, 2026
the Thursday newsletter
Oct 1, 2026
your September recap
Sep 30, 2026
the Tuesday newsletter
Sep 29, 2026
4 essentials. head-to-toe results.
Sep 27, 2026
the Thursday newsletter
Sep 24, 2026
the Tuesday newsletter
Sep 22, 2026
a look at GWYN’s NYFW celebration
Sep 19, 2026
the Thursday newsletter
Sep 17, 2026
the Tuesday newsletter
Sep 15, 2026
new GWYN: the fall drop
Sep 13, 2026
Goop on paid media
228 capturedCadence
~43/ wk
Last 30 days
185
Top platform
Meta
shop our bestsellers at 30% off.
Oct 6, 2026 · Meta
shop before the sale is over.
Oct 5, 2026 · Meta
fall delivery two, out now.
Oct 4, 2026 · Meta
Oct 3, 2026 · Meta
shop early access.
Oct 2, 2026 · Meta
fall delivery two, coming soon.
Sep 30, 2026 · Meta
GWYN | goop
Sep 28, 2026 · Meta
GWYN (formerly G. Label) | goop
Sep 26, 2026 · Meta
Shop Clean, Natural Anti-Aging Skincare Online - Goop | goop
Sep 25, 2026 · Meta
youth-boost peptide serum
Sep 24, 2026 · Meta
get your fall staples before they sell out. shop now.
Sep 23, 2026 · Meta
Promotional history, record by record
69 records · latest 1 shown68 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Goop's competitive set
Benchmark on the same fieldsGoop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The Detox Marketthedetoxmarket.com
Beauty Heroesbeauty-heroes.com
Honest Coffee Roastershonest.coffee
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Goop on social
196 capturedCadence
~12/ wk
Last 30 days
50
Top platform
Pinterest
is there room for a little woo in your work life? from tarot readings to astrology, more women are turning to intuitive practices to navigate career decisions and find clarity about their next move. we explore the rise of workplace witchcraft and why intuition is getting a seat at the table. read the full story at the link in bio.
Oct 7, 2026 · Facebook
fall, part two is here, with citified takes on classic seasonal pieces. think cocooning sweaters, smart separates, and coolly chic coats for every meteorological possibility. explore the collection at the link in our bio.
Oct 5, 2026 · Facebook
the signature ritual kit brings together four of gwyneth’s goop beauty favorites: a deep-cleaning foaming cleanser, instant-glow exfoliator, scalp scrub shampoo, and nourishing body butter. all in travel-size minis to take a little luxury wherever you’re headed. now on goop.com #goop #goopbeauty
Oct 3, 2026 · Tiktok
what do sex and intimacy really look like after breast cancer? for many survivors, changes in desire, sensation, and body image are a deeply felt part of life after treatment. we spoke with survivors and experts about what often goes unspoken, from feeling unfamiliar in your own body to finding your way back to intimacy. read the full story at the link in bio.
Oct 2, 2026 · Facebook
your next 48-hour escape, mapped out. san diego delivers on the sunshine and surf, but the best of the city goes well beyond the beach. from san diego to north county, we’ve rounded up where to stay, eat, and explore, including a stop at the very first dine-in goop kitchen. find the full guide at the link in bio.
Oct 1, 2026 · Facebook
an intimate look at one editor’s visit to vienna, from the hotel with seductive velvet interiors to the tiny mirrored bar for a martini nightcap—plus where to eat, shop, and explore in between. check out our first goop guide on substack for the tight list of must-visits.
Sep 30, 2026 · Facebook
what does a former fashion editor wear when she doesn’t know what to wear? we asked lindsay weiss. the creator behind Lindsay Weiss shares the pieces she keeps coming back to, her approach to a good buy, and how she gets dressed when nothing feels quite right. find the full conversation at the link in bio.
Sep 29, 2026 · Facebook
This is the kind of email we love to receive! 🙌 One of our new Google Ads clients recently checked in with Mish after a great week: “3 enquiries this week and converted the 3. All good quality leads.” Three enquiries. Three conversions. 🎯 It’s still early days, but we’re thrilled to see the campaign already bringing in quality leads and, most importantly, real business.
Sep 28, 2026 · Linkedin
it’s GP’s birthday, and we brought the cake. to celebrate, we’re launching the new goop beauty signature ritual collection: four of her favorites in travel sizes, so you can bring them wherever you go. inside: a cleanser, exfoliator, scalp scrub shampoo, and body butter for a head-to-toe reset. shop the kit on goop.com #goop #goopbeauty
Sep 27, 2026 · Tiktok
your october horoscopes are here, and this month, relationships take center stage. they say you’re the average of the five people you spend the most time with. october invites you to think about who those people are, how you show up for one another, and who you’re becoming through those connections. read your full october horoscope at the link in bio.
Sep 26, 2026 · Facebook
a few notes on fall 2026. from the pieces inspired by gwyneth’s own wardrobe to the small details that make these designs distinctly gwyn, get a closer look at the personal references and thoughtful decisions that shaped fall 2026. discover the collection now.
Sep 24, 2026 · Facebook
A website needs to look great, but it also needs to work beautifully behind the scenes 💻✨ Our team loved bringing the One World for Children website to life, transforming the project’s concept and design into a responsive, highly functional website that showcases their services and the important work they do. It’s a great example of what thoughtful website development can achieve, and another project we’re proud to have our name on!
Sep 23, 2026 · Linkedin