Frida’s marketing, tracked daily.
The latest creative Frida puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on Frida
ShopVision captures the public marketing we see from Frida every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Frida use?
All channelsSocial is Frida's most-used channel. Jump to a channel below, or read straight down.
Frida homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Frida's competitive set
Benchmark on the same fieldsFrida’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Safety 1stsafety1st.com
Lansinohlansinoh.com
oogiebearoogiebear.com
Earth Mama®earthmamaorganics.com
Dr. Noze Bestdrnozebest.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Frida on social
234 capturedCadence
~17/ wk
Last 30 days
72
Top platform
Facebook
The real deal does triple duty. Humidifier. Diffuser. Nightlight. Save up to 40% on the best in baby this Prime Day. Sale ends tonight. Shop the link in bio before you’re stuck with the “inspired by.” @amazon Sale runs October 6–7, from 12:01am to 11:59pm local time in the UK, France and Canada, and PST in the US. While supplies last. Sale items and sale periods may vary by country and are subject to change.
Oct 7, 2026 · Instagram
Cut costs, not corners. Save BIG on the Frida stuff you’ve been DIYing, duping or delaying getting this Prime Day. Shop up to 40% off Prime Day Deals via the link in bio. @amazon Sale runs October 6–7, from 12:01am to 11:59pm local time in the UK, France and Canada, and PST in the US. While supplies last. Sale items and sale periods may vary by country and are subject to change.
Oct 6, 2026 · Tiktok
Sun, sea, and snot suckers. 🌴 We’re at #AAP in San Diego, the American Academy of Pediatrics conference, chatting with our OGs since Day 1. Come say hi at booth #1931 today and tomorrow. American Academy of Pediatrics
Oct 4, 2026 · Facebook
Big on bathtime. Small on storage. Our new 2-in-1 Collapsible Bathtub solves the “where do I put this?” problem other tubs ignore. Available now at Walmart, Target and on Amazon.
Oct 3, 2026 · Facebook
Put Frida & @MarkRober in a room and you’ve got yourself the world's first-ever human car wash. We hit up @CrunchLabs to build a drive-thru for messy kids with all our latest & greatest innovations. Watch the full Kid Wash via link in bio or get the routine behind the ride at @Walmart or on @Amazon.
Oct 2, 2026 · Tiktok
Women in STEM [Spending Time Engineering Moldability]. It took 20+ formulas to make a Whipped Body Wash bouncy enough to play basketball and sudsy enough to power the world’s first human car wash. Plus, it’s super gentle on kid skin yet tough enough to take grime for a ride. Who said scientists don’t know ball? 🏀🫧 Watch the full Kid Wash via link in bio or get our fluffy, shapeable foam at @Walmart or on @Amazon.
Oct 1, 2026 · Tiktok
We joined forces with @MarkRober to build the world’s first-ever human car wash at @CrunchLabs. But you don’t need a crazy contraption, a dozen robots or some seriously gross science to get kids clean. You just need the Frida kid-care inventions that powered the ride. 🔗 Watch the full Kid Wash via the link in bio or get the routine behind the clean at @Walmart or on @Amazon.
Sep 30, 2026 · Instagram
We’ve been in Crunch mode over here at Frida. Think you know what we’ve been whipping up at the Lab? 👀🚗🫧🤖 On your Mark, get set…take a crazy guess ⬇️
Sep 29, 2026 · Tiktok
Remember the kid who reminded the teacher about the science homework? We hired them…because it takes a special kind of genius to geek out over gunk. See how we invented a GumBumper™ that stops pokes & a flippable floss head that picks plaque out of every size smile. Our Electric Flosser was extra-engineered for under-brushed mouths. You’re welcome.
Sep 28, 2026 · Tiktok
We engineer the fuss out of everything. How? By nerding out, geeking out & occasionally freaking out over the stuff you’d probably never even think to care about. Some might call it an obsession. But we prefer “detail-oriented.” Because we know the tiniest details make the biggest difference.
Sep 25, 2026 · Facebook
Nothing calms a sick kid like turning on a tiny lawn mower. We engineered a quieter way through cold + flu season with our Ultra-Quiet Portable Nebulizer. 🤒Quick relief for colds, bronchitis & the flu 🤫Whisper-quiet for discreet treatment 💨Delivers medication directly to the lungs 🔋Travel-friendly & rechargeable Available at Walmart and on Amazon.
Sep 24, 2026 · Facebook
Cavities have been real quiet since our Electric Toothbrush dropped. Our Prove-It Light™ helps kids learn the drill…so dentists don’t have to reach for theirs. Safe to say it was a big hit at the American Academy of Pediatric Dentistry. Available at @walmart and on @amazon.
Sep 23, 2026 · Tiktok