FreshDirect’s marketing, tracked daily.
The latest creative FreshDirect puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Paid media
MetaGroceries That Taste Better
Oct 7, 2026

Social
FacebookWe’re teaming up with Chef Ayesha Nurdjaja again! 🫒📘 The powerhouse behind Shuka and Shukette is back with her debut cookbook, Mediterranean All the Way — 120+ recipes celebrating bold, shareable Mediterranean cooking. Brooklyn-born and James Beard Award finalist Ayesha Nurdjaja is celebrating with a special launch night hosted by abc carpet & home at 888 Broadway. FreshDirect - The best online grocer in NYC will be serving signature bites, while you enjoy drinks, music, and the chance to meet Ayesha and get your copy signed. 🗓 Tuesday, Oct 20 | 6:30–9:30pm 📍 888 Broadway, NYC 🎟 Tickets from $40, with an option that includes the book. Link in bio.
Oct 7, 2026
What we track on FreshDirect
ShopVision captures the public marketing we see from FreshDirect every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does FreshDirect use?
All channelsPaid media is FreshDirect's most-used channel. Jump to a channel below, or read straight down.
FreshDirect homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
FreshDirect on paid media
255 capturedCadence
~25/ wk
Last 30 days
107
Top platform
Meta

Groceries That Taste Better
Oct 7, 2026 · Meta

Oct 2, 2026 · Meta

Fresher Food, Delivered
Oct 1, 2026 · Meta

The un-grocer
Sep 29, 2026 · Meta

The un-grocer
Sep 28, 2026 · Meta

Shop Back to School
Sep 25, 2026 · Meta

Try FreshDirect — $50 Off
Sep 17, 2026 · Meta

$50 Off Your First Order
Sep 11, 2026 · Meta

Shop Back to School
Sep 10, 2026 · Meta

All you need for Yom Kippur
Sep 9, 2026 · Meta
Promotional history, record by record
245 records · latest 5 shown240 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FreshDirect's competitive set
Benchmark on the same fieldsFreshDirect’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FreshDirect on social
144 capturedCadence
~8.6/ wk
Last 30 days
37
▼ 36%· vs prior 30d
Top platform
Instagram
We’re teaming up with Chef Ayesha Nurdjaja again! 🫒📘 The powerhouse behind Shuka and Shukette is back with her debut cookbook, Mediterranean All the Way — 120+ recipes celebrating bold, shareable Mediterranean cooking. Brooklyn-born and James Beard Award finalist Ayesha Nurdjaja is celebrating with a special launch night hosted by abc carpet & home at 888 Broadway. FreshDirect - The best online grocer in NYC will be serving signature bites, while you enjoy drinks, music, and the chance to meet Ayesha and get your copy signed. 🗓 Tuesday, Oct 20 | 6:30–9:30pm 📍 888 Broadway, NYC 🎟 Tickets from $40, with an option that includes the book. Link in bio.
Oct 7, 2026 · Facebook
🐶 Thank you @freshdirect for celebrating Zorro’s 2nd birthday 🎂 His favorites are: 🦴 @portlandpetfood beef & lamb & salmon rice 🦴 @boccesbakery soft & chewy treats . #freshdirect #petfood #pet #dogfood #petstagram
Oct 5, 2026 · Instagram
As the temperatures start to fall, this is the dinner we crave on repeat: dumpling rice soup aka *brothy rice*. Cozy, nourishing, full of flavor, and on the table in 10–15 minutes. Everything delivered quickly through @freshdirect including one bag of every Mimi Cheng’s flavor because our dumplings just launched there. Ingredients: Mimi Cheng’s dumplings Jasmine rice Garlic Ginger Chicken broth Baby bok choy Shiitake mushrooms Scallions Cilantro Kimchi Salt Chili crisp Directions: Cook the rice. While it cooks, mince the garlic and ginger and sauté until fragrant. Add one carton of chicken broth and salt to taste. Bring to a gentle boil, add the dumplings, cover, and cook for 5 minutes. Add the chopped bok choy and mushrooms and cook for 1 more minute, then turn off the heat. Spoon everything over the rice and finish with kimchi, scallions, cilantro, and chili crisp.
Oct 4, 2026 · Instagram
We partnered with @samdoesherbest all month long and this is episode 4 HABIT STACKING SERIES with @freshdirect. This week’s habit is all about lunch prep, because sam is a busy mom, and she simply does not have time for those wild, intricate lunch boxes she sees all over the internet, but she DOES want her son’s lunch to be healthy, fun, and exciting enough that he actually eats it. so here are her tricks: • repurpose the SAME groceries all week! same fruits, veggies, deli meats, and snacks, just presented differently each day. • turkey and cheese sandwiches cut two different ways (shape = excitement, apparently!). • mix it up with a wrap one day, skewers another, and a quesadilla to round out the week. • crinkle cut the carrots and cucumbers - NO extra effort, way more likely to actually get eaten. 🥕 #habitstacking #freshdirect #schoollunches #kidlunches more info here: https://www.freshdirect.com/feed/samdoesherbest
Oct 3, 2026 · Tiktok
With busy schedules many people we asked had super low answers 😮 Thank you @newyorkersofficial
Oct 2, 2026 · Tiktok
we’ve been building healthy habits all month long, and for our last episode I’m giving you the one dinner recipe that makes busy weeknights a breeze - ONE DISH MARRY ME CHICKEN AND PASTA! the entire meal is made in a single dish, prepped in just 5 minutes, and the oven does all the work. yes, really! 🙌 full recipe’s below: 1 cup sun-dried tomatoes, drained and sliced 2 tablespoons oil from the sun-dried tomatoes, or olive oil 16 ounces uncooked pasta 4 cups chicken or vegetable broth 1 cup water 6 garlic cloves, minced 1 ½ pounds boneless and skinless chicken breast, cut into cubes 1 teaspoon salt ½ teaspoon black pepper 2 teaspoons Italian seasoning 1 teaspoon paprika 2 cups fresh spinach 1 cup half-and-half, at room temperature ½ cup grated parmesan cheese, at room temperature Small handful fresh basil, chopped 1. Preheat oven to 375° Fahrenheit. 2. Add the sun-dried tomatoes, sun-dried tomato oil, pasta, chicken broth, water, minced garlic, chicken, salt, black pepper, Italian seasoning, and paprika to a 9x13-inch baking dish (in that order). 3. Cover the dish tightly with foil and bake for 30-40 minutes, or until the pasta is tender and chicken is cooked through. 4. Remove the dish from the oven, remove the foil then add in the fresh spinach, half-and-half, and grated parmesan cheese. Stir the pasta until the spinach has wilted, then leave it to rest for 5 minutes before serving with fresh basil on top. all ingredients sourced from @freshdirect - a few simple groceries, minimal effort, and an easy, healthy dinner (with a hidden veggie!) that the whole family will absolutely LOVE. because if we’ve learned anything this month, it’s that eating well doesn’t have to be complicated. & thank you SO much for following along with this series, I hope these habits stick! ❤️ #habitstacking #freshdirect #onedishdinners #easydinnerideas #easyhealthyrecipes
Sep 30, 2026 · Instagram
Weekly Forkast 🍴🍴🍴 This is a roundup of some of my FAVORITE go-to weeknight meals that basically happened on accident (a.k.a cleaning out my fridge) More details on my Substack ✍️☺️
Sep 26, 2026 · Instagram
Launching All Hours, presented by Resy, at Lincoln Center Theater felt like one of those dreams you have as a kid that’s almost too big to say out loud. And then you look around and somehow, everybody you love is there. We turned the stage into our own late-night show, had some of my favorite people and closest friends on the couch laughing, telling stories and having a good time. Some of the best musicians I know came through and brought the whole room to life. For a few hours, it felt like we built our own little world up there. Thank you @over.yondr for making the event so intimate and special. @tanteotequila kept the vibes going with incredible tequila. Huge love to @resy for their great partnership throughout and to @freshdirect for helping us bring a bodega on set and making it feel like true New York home with a cat included! To every friend who sat on that couch, every musician who touched that stage, everyone who worked behind the scenes, and every single person who came out to celebrate with me afterwards: thank you. You showed out and made this night bigger and more special than I could’ve imagined!! I’m still taking it all in! All Hours is officially out in the world, and getting to celebrate it like this, surrounded by so much love, was a dream.
Sep 25, 2026 · Instagram
Apple tart — one of my favorite desserts that’s also a great last minute addition to your holiday table. Recipe is linked in my bio 👆
Sep 24, 2026 · Instagram
comment “LUNCH” and I’ll DM you my shopping list! 🎒🥪 episode 4 of my HABIT STACKING SERIES with @freshdirect and this week’s habit is all about lunch prep. because as a busy mom, I simply do not have time for those wild, intricate lunch boxes I see all over the internet, but I DO want my son’s lunch to be healthy, fun, and exciting enough that he actually eats it. so here are my tricks: • order everything through @freshdirect - they pack and deliver so i’m not spending an hour at the grocery store. 🙌🏼 • repurpose the SAME groceries all week! same fruits, veggies, deli meats, and snacks, just presented differently each day. • turkey and cheese sandwiches cut two different ways (shape = excitement, apparently!). • mix it up with a wrap one day, skewers another, and a quesadilla to round out the week. • crinkle cut the carrots and cucumbers - NO extra effort, way more likely to actually get eaten. 🥕 #habitstacking #freshdirect #schoollunches #kidlunches backtoschool
Sep 23, 2026 · Instagram
Chef Dianna shares how to make our fav back to school lunch aka her Dill Pickle Chicken Salad! Get the full recipe and all the ingredients, including our bagels, at @freshdirect! link in bio 🥯 cover 📸: by @chelseamarketny
Sep 22, 2026 · Instagram
Salted Caramels Recipe!! I recently made these for a wedding & for some of my neighbors & they’re really really good!! They last for weeks & are the perfect hostess gift! These are so soft & creamy & so so so easy to make! 🍬🍬🍬 Ingredients: - 1 cup white sugar - 1 cup brown sugar - 6 oz honey - 1 can sweetened condensed milk - 1 stick of butter Directions: - in a small pot over medium heat, allow for everything to melt together - continue mixing - allow the caramel to slightly bubble (you’ll notice the color getting darker & richer) - continue mixing until your caramel reaches 245° (can use a meat or candy thermometer) - remove from heat & transfer to a parchment lined 8x8 (brownie pan) - sprinkle flakey salt over top & let cool for at LEAST 2 hours - slice evenly & wrap each small piece in wax paper! Enjoy!!😍❤️
Sep 20, 2026 · Instagram