Fellow’s marketing, tracked daily.
The latest creative Fellow puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Fellow
ShopVision captures the public marketing we see from Fellow every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Fellow use?
All channelsEmail is Fellow's most-used channel. Jump to a channel below, or read straight down.
Fellow homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Fellow on email
105 capturedCadence
~8.6/ wk
Last 30 days
37
▼ 18%· vs prior 30d

Your first coffee upgrade starts here
Oct 7, 2026

$200 off Espresso Series 1 ends tomorrow
Oct 6, 2026

Which grinder is right for you?
Oct 5, 2026

From the 2026 Micro Roaster of the Year
Oct 4, 2026

Welcome Back! Enjoy $20 Off Coffee Gear
Oct 3, 2026

Grab $30 off before your code expires
Oct 2, 2026

Welcome to Fellow
Oct 1, 2026

A new color for Aiden Precision Coffee Maker
Sep 30, 2026

Your call
Sep 29, 2026

Some things earn a second look
Sep 28, 2026

The one you were considering
Sep 27, 2026

Your call
Sep 25, 2026
Promotional history, record by record
214 records · latest 5 shown209 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fellow's competitive set
Benchmark on the same fieldsFellow’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fellow on social
59 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 24%· vs prior 30d
Top platform
Instagram
Confidence in every shot. Espresso Series 1 guides you to a better coffee drink without the complication. Get $200 off Series 1 for two days only. Online now.
Oct 6, 2026 · Instagram
Race week in Berlin. We set up a full Fellow coffee bar inside @hyperice Berlin Marathon recovery pop-up for the new @nike Air Zoom Hyperslide. Over two days, hundreds of runners stopped by to recover from their run, preview the Hyperslide, and grab a coffee before one of the fastest marathons in the world. @2gathercafe kept the Fellow bar running on Series 1 and Aiden, serving flat whites, drip coffee, and a collagen cold brew with @pillarperformance . 📸: @alexdantessmith
Oct 5, 2026 · Instagram
Mirror, mirror, on the wall, who’s the most caffeinated of them all? 🍏 The Poison Green Apple Espresso Fizz is tart, sweet, and terribly tempting. The witch says you ask too many questions. Drink up. 🧪
Oct 4, 2026 · Instagram
Nature picked the palette. You pick your favorite. Fellow Matcha Set now comes in two new hues: Woodland and Sesame. Deep, earthy green and soft, creamy neutral. Everything you need to sift, whisk, and serve.
Oct 2, 2026 · Instagram
This is the new Series 1 and Opus 2. Feeling like you want to learn more about espresso at a pro level? These are the machines for you. #fellowpartner
Sep 30, 2026 · Instagram
For the love of coffee. To the people that make it happen: thank you for being a part of our community. Every pull, every pour, you’re the ones who make it possible, the ones who create Everyday Magic. This is for you.
Sep 29, 2026 · Instagram
The exact right shade of blue. Storm Blue is the newest color for Aiden Precision Coffee Maker. Shop Storm Blue online now.
Sep 28, 2026 · Instagram
We are thrilled to partner with Bay Area-based @officialelaichico for our first-ever chai feature on Drops. @zainab_joyo and @mojofounds started elaichi with their original Berkeley café on a mission to share the authentic chai they grew up with and the hospitality that surrounds it. They boldly made chai the centerpiece and built a whole experience around it. Since then, they’ve expanded to San Francisco, with a third location on the way. This Karak Chai Blend combines organic loose-leaf Assam black tea from Chota Tingrai Farm in India with fresh-crushed cardamom from Chemparathy Estate for a bold, balanced, and deeply aromatic cup. Sign up for Fellow Drops SMS to get this 32-serving pack to keep your chai ritual going all month. Live tomorrow at 9 am PT.
Sep 27, 2026 · Instagram
A deep blue with a light gray wash, a color that rewards attention instead of demanding it. Available online now.
Sep 25, 2026 · Instagram
Start with a lot of blue. Add little depth, a little warmth, a little restraint. This is the recipe for Storm Blue, the newest color for Aiden Precision Coffee Maker. Available online now.
Sep 24, 2026 · Instagram
The leaves are turning and Autumn Equinox is finally here 🍁🍂 Fall into the new season with a Burnished Maple Latte, balancing sweet maple with warm cardamom and savory, umami notes of brown miso.
Sep 22, 2026 · Instagram
Tomorrow on Fellow Drops,we’re bringing the cozy: Spice ‘n’ Such from @perccoffeeroasters . Real cinnamon, cardamom, clove, and nutmeg meet the natural sweetness of a meticulously roasted bean. No artificial flavors, no cloying sweetness, just a coffee that tastes like pumpkin pie by a crackling fire. Spice ’n’ Such is a blend from two innovative producers: a cardamom co-ferment from Diego Bermudez and a cinnamon co-ferment from Sebastian Ramirez. Sign up for the Fellow Drops SMS list to get this Drop. Live tomorrow at 9 am PT.
Sep 21, 2026 · Instagram