Fellow’s marketing, tracked daily.
The latest creative Fellow puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Your call
Aug 21, 2026
Social
InstagramPeppery basil, bright lime, and a coffee that already tastes like fruit 🌿🍋 Three things you’d expect to fight for attention, but they come together harmoniously. Herbal on top, citrus in the middle, and @hexcoffee’s provenance-driven Chiroso doing the heavy lifting underneath. You’ll need: HEX Chiroso A few fresh basil leaves A single lime A splash of soda water Honey Ice Want to make it? This coffee drops on Fellow Drops Tuesday at 9 am PT. Sign up for the SMS list to get it.
Aug 22, 2026
What we track on Fellow
ShopVision captures the public marketing we see from Fellow every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Fellow use?
All channelsHomepage is Fellow's most-used channel. Jump to a channel below, or read straight down.
Fellow homepage updates
87 capturedFellow on email
71 capturedYour call
Aug 21, 2026
Some things earn a second look
Aug 20, 2026
The one you were considering
Aug 19, 2026
A little something from Fellow Drops
Aug 18, 2026
Top rated: Espresso Series 1 + Opus 2 Grinder
Aug 17, 2026
Cold brew curious?
Aug 15, 2026
Cold brew that’s loud, juicy, and unmistakably mango
Aug 14, 2026
Now on Rebrew: Aiden, Stagg, and Corvo
Aug 13, 2026
The one you were considering
Aug 12, 2026
The coffee maker that thinks like a pour-over
Aug 11, 2026
Make your best cold brew ever and get $50 in free coffee
Aug 10, 2026
Elevate Your Coffee Ritual and Save 15% on Your First Order
Aug 8, 2026
Promotional history, record by record
362 records · latest 5 shown357 more offers sit before Aug 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fellow's competitive set
Benchmark on the same fieldsFellow’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Baratzabaratza.com
Hariohario-usa.com
Kalitakalitausa.com
acaiaacaia.co
xBloomxbloom.com
KINTO USA, Inckinto-usa.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Fellow on social
69 capturedPeppery basil, bright lime, and a coffee that already tastes like fruit 🌿🍋 Three things you’d expect to fight for attention, but they come together harmoniously. Herbal on top, citrus in the middle, and @hexcoffee’s provenance-driven Chiroso doing the heavy lifting underneath. You’ll need: HEX Chiroso A few fresh basil leaves A single lime A splash of soda water Honey Ice Want to make it? This coffee drops on Fellow Drops Tuesday at 9 am PT. Sign up for the SMS list to get it.
Aug 22, 2026 · Instagram
The lever shot profile 🫦 #asmr #leverespresso #espresso
Aug 21, 2026 · Instagram
In his home in LA, interior designer Addison Byrd tends to start his morning by making coffee alongside his cat, Moody. “It seems the soft drip sound is really entertaining to her,” he says with a laugh. “It’s a sweet way to start the day.” Addison is intensely focused on how spaces operate and connect with the people who inhabit them. Fellow’s balance of functionality and aesthetics, beautiful coffee, beautifully made, makes our gear a natural fit in his own home. “It’s not often that the pretty thing is also the functional thing, and Fellow has always delivered,” says Addison. @by_byrd
Aug 20, 2026 · Instagram
Experience summer like a kid again with Juan Puerta Mango from @residentcoffeeco . Nostalgic notes of Fruit Roll-Up, mango lollipop, and Jumex Mango Nectar, transport you back to popsicle stained hands and long sunny days. Get a free bag of Juan Puerta Mango when you buy Aiden, plus $25 in Drops credits to keep the cold brew coming.
Aug 19, 2026 · Instagram
Think of this as the cheat sheet hiding inside your grinder. Opus 2 has a visual grind guide inside the lid with a recommended range for each brew method. Start there, then use stepless adjustment to fine-tune anywhere in between.
Aug 18, 2026 · Instagram
Tomorrow on Fellow Drops, we’re premiering Double Feature 🎬 A summer blockbuster collaboration between @messengercoffee and @blackwhiteroasters starring two competition-grade Pacamara coffees from husband-and-wife producers Jhonatan Gasca and Alejandra Muñoz Gasca of Finca Zarza. Pure cinematic bliss in one bright and expressive cup with punchy, fruity flavors. 🎟️ Join the Fellow Drops SMS list to reserve your seat. The show starts tomorrow at 9 am PT.
Aug 17, 2026 · Instagram
I think we’ve found our new favorite coffee machine. We’d actually been eyeing the @fellowproducts Series 1 before we moved to NYC, but it hadn’t launched yet. We are so blessed that they sent them to us to try and now that we’ve finally been using it, I can honestly say it was worth the wait. What I love: • Low profile design with 7 color option, fits every home • Super intuitive espresso machine and grinder operation, easy to use for everyone • Heats up fast, ready to brew in just 2 minutes • Guided brew recipes that take the guesswork out of making great espresso If you’ve been thinking about upgrading your setup, this is definitely one to consider. The Series 1 + Opus 2 Conical Burr Grinder bundle is on sale now for $1,559.90 (regularly $1,699.90).
Aug 14, 2026 · Instagram
Cold brew in full bloom. Aiden’s method releases and extracts to deliver the fullest expression in every cup.
Aug 13, 2026 · Instagram
Cold brew for everyone. The days of fridge steeping overnight are over. 90 minutes and Aiden are all you need to make the perfect cup of cold brew. For a limited time, receive a bag of @residentcoffee when you purchase Aiden, plus $25 in Drops credits to begin your cold brew journey.
Aug 11, 2026 · Instagram
Cold brew in full bloom. Summer calls for crisp sips. Aiden makes your best cold brew in just 90 minutes.
Aug 10, 2026 · Instagram
Tuesday on Fellow Drops, it’s all about elevation ⛰️ This week, we’re bringing you Harmufo by @seycoffee created from a unique isolated coffee lot from this special high-elevation region of Ethiopia. At over 2,300 meters, dramatic day-night temperature swings help slow cherry maturation, building the delicate florals, clarity, and sweetness that make this coffee so memorable. Sign up for the Fellow Drops SMS list to get this Drop. Live Tuesday at 9 am PT.
Aug 9, 2026 · Instagram
We meant it when we said Series 1 is apartment-sized.
Aug 8, 2026 · Instagram