Coterie’s marketing, tracked daily.
The latest creative Coterie puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Meet The Wipe
Oct 7, 2026

Paid media
MetaGet The Award-Winning Diaper
Oct 6, 2026

Social
TiktokEverything is getting expensive, but childcare is getting even more expensive, even faster than everything else. As a team of working parents, this topic is near and dear to us. As the news cycle focuses on gas and eggs, childcare often gets lost. We need to keep putting it front and center! Otherwise, the rapidly rising costs will just… keep rising, making this essential even more inaccessible for families. #childcare #daycare #preschool
Oct 7, 2026
What we track on Coterie
ShopVision captures the public marketing we see from Coterie every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Coterie use?
All channelsPaid media is Coterie's most-used channel. Jump to a channel below, or read straight down.
Coterie homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Coterie on email
53 capturedCadence
~5.1/ wk
Last 30 days
22
▲ 29%· vs prior 30d

Meet The Wipe
Oct 7, 2026

A special discount code for you
Oct 4, 2026

Instructions for your convenience
Oct 3, 2026

Have you met our products?
Oct 1, 2026

Best in class
Sep 30, 2026

Meet The Wipe
Sep 29, 2026

End midnight diaper runs
Sep 25, 2026

Mom’s beauty routine: Garbo Zhu
Sep 24, 2026

People have been talking
Sep 21, 2026

Noticed you, noticing us
Sep 18, 2026

This hasn’t happened in almost a decade
Sep 17, 2026

1 year of diapers for 50 families
Sep 15, 2026
Coterie on paid media
369 capturedCadence
~14/ wk
Last 30 days
61
Top platform

Get The Award-Winning Diaper
Oct 6, 2026 · Meta

Get The Award-Winning Diaper
Oct 5, 2026 · Meta

Get The Award-Winning Diaper
Oct 2, 2026 · Meta

Get The Award-Winning Diaper
Sep 30, 2026 · Meta

Get The Award-Winning Diaper
Sep 29, 2026 · Meta

Get The Award-Winning Diaper
Sep 22, 2026 · Meta

Get The Award-Winning Diaper
Sep 16, 2026 · Meta

Get The Award-Winning Diaper
Sep 15, 2026 · Meta

Why TCF Pulp Matters
Sep 8, 2026 · Meta

Get The Award-Winning Diaper
Sep 2, 2026 · Meta

Get The Award-Winning Diaper
Sep 1, 2026 · Meta
Promotional history, record by record
88 records · latest 5 shown83 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Coterie's competitive set
Benchmark on the same fieldsCoterie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Coterie on social
65 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 71%· vs prior 30d
Top platform
Instagram
Everything is getting expensive, but childcare is getting even more expensive, even faster than everything else. As a team of working parents, this topic is near and dear to us. As the news cycle focuses on gas and eggs, childcare often gets lost. We need to keep putting it front and center! Otherwise, the rapidly rising costs will just… keep rising, making this essential even more inaccessible for families. #childcare #daycare #preschool
Oct 7, 2026 · Tiktok
It’s Pregnancy and Infant Loss Awareness Month, and we’re sending love to all the parents who’ve experienced infertility, miscarriage, TFMR, stillbirth, neonatal loss, or infant loss. It really is a quiet, complicated grief—it’s not knowing how to respond when someone asks, “do you have kids?” or, “how many?” It’s having to move forward, but not wanting to leave your baby behind. We see you, and many of us walk this path alongside you. You’ll always be their parent 💙
Oct 5, 2026 · Tiktok
What would you add? ↓
Sep 30, 2026 · Tiktok
Nothing compares to a hug from mom 🥹 🎥 via @earthlyeducation
Sep 29, 2026 · Tiktok
Short of crawling back into the womb, baby sleep is a game of chance 😅 #babysleep #newborn
Sep 28, 2026 · Tiktok
Hot moms and cute bebes love Bun Balm @coterie#coteriepartner
Sep 25, 2026 · Instagram
We’ve come across a lot of interesting ways you’ve been pronouncing and spelling coterie lately, so say it with us: coh-tur-ee. While we’re at it, do you know what “coterie” means? A coterie is defined as a close group of people who share the same interests and tastes—so our brand name choice was very intentional. We’re passionate about making parents lives easier and we couldn’t do it without you all. Thanks for being part of our Coterie 💙
Sep 24, 2026 · Tiktok
So much of the newborn phase is figuring things out as you go. @coterie was one decision I never second guessed #coteriepartner
Sep 22, 2026 · Instagram
In celebration of Bun Balm’s Big @allure Best of Beauty win, we’re putting Bun Balm everywhere—including into the hands of 15 lucky parents. For a chance to get one, just like this post, tag a friend in the comments, and be sure you’re following @coterie 🙂 So if you haven’t yet considered using your baby’s diaper balm on your own cheeks, now’s the time to do as @allure’s editors say—“slather on the balm, and the rest is history.” Ends 9/23/26 at 11:59 pm ET. No purchase necessary. US 18+ (excl. RI & PR). Void where prohibited. 15 winners chosen at random & notified via DM. Not sponsored by TikTok. Full rules: link in bio.
Sep 21, 2026 · Tiktok
We’d like to draw your attention to an important declaration of business 📄
Sep 20, 2026 · Tiktok
The skincare aficionados on our team have been using our diaper + dry skin ointment beyond their babies’ changes. Swipe through for the tips you didn’t know you needed ✍️ #sensitiveskin #hacks #skincare
Sep 18, 2026 · Tiktok
It’s been almost a decade since this has happened to a baby product. Bun Balm is an @Allure BEST OF BEAUTY WINNER!!! Literally only a handful of baby products have ever been given what’s widely considered grown-up beauty’s highest honor—there was a baby shampoo in 1996, baby lotion in 2010, baby cleansing wipes in 2017, and now… While we’ve always known our diaper + dry skin ointment is special, Allure’s beauty editors—who’ve tried everything and aren’t easily impressed—have confirmed that the best of beauty is in the baby aisle 🏆 #bestofbeauty #sensitiveskin
Sep 17, 2026 · Tiktok