Coolibar’s marketing, tracked daily.

Summer Markdowns, Now Even Better 🔥

Aug 22, 2026

SUMMER SALE | 30% OFF Resortwear

Aug 21, 2026

Cool, Soft, UV-Proof ☀️ 30% OFF Sun Shirts

Aug 20, 2026

Suntect | Built to Take on the Sun

Aug 19, 2026

Black or Gold? Two New Ways to Carry Summer

Aug 18, 2026

Move Into Something New

Aug 16, 2026

☀️ Double Down Deals ☀️

Aug 15, 2026

ALL CAPS

Aug 14, 2026

These Bottoms Go With Everything

Aug 13, 2026

A Deeper Shade of Summer

Aug 12, 2026

Summer Dresses | 30% OFF Today

Aug 11, 2026

Summer Sale | Our Top Markdown Picks 🔥

Aug 9, 2026

TANMAXXING may be trending—but a tan is not a sign of healthy skin. Here’s what’s worth knowing before you chase peak UV: • 64% of Gen Z believe tanning and sun-protection myths. • A tan is your skin’s response to UV-related DNA damage—not protection. • UV radiation is linked to 86% of melanomas and 90% of nonmelanoma skin cancers. • One indoor tanning session before age 35 raises melanoma risk by 75%. You don’t have to choose between enjoying the outdoors and protecting your skin. Seek shade during peak UV hours, and make UPF 50+ clothing your everyday layer—it blocks 98% of UVA and UVB all day. Save this for your next sunny-day plans—and share it with someone who needs the reminder. #SunProtectionYouWear #SkinCancerAwareness #UPFClothing

Aug 20, 2026 · Instagram

Transformative Teal, still one of our favorite shades. It brings the coolness of green and the depth of blue together in one rich, versatile color, available in our best selling styles. Find it in the fabric that fits your day, whether that’s the light cool feel of Zno, the breathability of Aire, the quick dry performance of 3D Dri™, or the stretch and movement of Active Athlon. And if you’re looking for where to start, the Marieta’s is a fan favorite, trusted by over 1,000 reviews and counting, and it comes in Transformative Teal. Deep. Cool. Effortless.

Aug 18, 2026 · Instagram

New arrivals: the Legacy Cap and updated Arcadian Jacket. Both UPF 50+, both built for everyday wear. . . . . . . #sunprotectionyouwear #upf50 #dermatologistrecommended #sunprotection

Aug 14, 2026 · Instagram

Swipe to read more ➡️ SPF 30, SPF 50, SPF 100 — none of them last longer than 2 hours. After that, sunscreen breaks down and UV reaches your skin whether you feel it or not. Sunscreen does not fade evenly. Your nose, shoulders, and neck lose coverage first — the areas that get the most sun. UV damage continues even when you cannot see or feel it happening.. UPF 50+ clothing works from the moment you put it on — all day, no reapplication, no missed spots. Sunscreen still matters on exposed skin. But UPF 50+ is the layer that never runs out.

Aug 12, 2026 · Instagram

Meet the Rubicon Resort Tote, your new go-to for beach days, market runs, and everywhere in between. Handwoven in Mexico from durable recycled plastic and finished with premium leather handles, it’s built to hold up wherever the day takes you. The best part? A removable magnetic clip on the handle holds your hat hands free, so you can carry your UPF 50+ hat, sunglasses, and everything else you need for a day in the sun, all in one place. Effortless style meets everyday function. New arrival, made for your sun protected summer. ☀️

Aug 11, 2026 · Instagram

Let’s talk about UPF 50+ for a second ☀️ UPF stands for Ultraviolet Protection Factor — it’s different from SPF, which measures sunscreen. UPF measures how much UV radiation a fabric actually blocks. Coolibar’s UPF 50+ fabric blocks 98% of UVA and UVB rays, and it stays effective whether it’s wet or dry, which is exactly why it works for pool days like this one. What she’s wearing here is our best-selling Hightide Long Sleeve — a swim shirt made for exactly this kind of day. It’s sporty with a feminine touch, silky on the inside, matte on the outside, and quick drying so you’re not sitting around soggy between float sessions. The fabric has a 4-way stretch and holds up through chlorine and saltwater, so it’s built for actual movement in the water, not just standing around in it. The best part? No reapplying every 20 minutes, no missed spots, no sticky lotion hands. Just get in the water and stay there. It’s dermatologist recommended for a reason — one less thing to think about on long days outside. Matching set, matching protection, zero SPF required. 🫶✨☀️

Aug 10, 2026 · Facebook

Meet the newly improved Arcadian Packable Jacket. ☀️ We took everything you already loved, the dependable UPF 50+ protection, the quick-dry 3Ddri fabric, the way it folds right into its own pocket, and gave it sharper trim details and a cleaner finish throughout. Same jacket that goes everywhere with you, just a little more polished. Ready for your next adventure.#sunprotectionyouwear #coolibar #dermatologistrecommended #sunsafe

Aug 6, 2026 · Instagram

August is Psoriasis Awareness Month — and this one is for the 8 million Americans living with it. 🌿 The relationship between sun and psoriasis is more nuanced than most people know. Small amounts of UVB light can help reduce symptoms. But sunburn can trigger a flare — and many psoriasis medications increase UV sensitivity, making protection even more important. UPF 50+ clothing gives you something sunscreen cannot: precise control. Cover the areas that need full protection. Leave psoriasis-affected areas available for the intentional, limited sun exposure your dermatologist recommends. Three gentle, breathable options for sensitive skin: ✦ Morada Everyday Long Sleeve T-Shirt ✦ LumaLeo Long Sleeve T-Shirt — ZnO cotton/bamboo, ultra-soft ✦ Rhodes Long Sleeve Shirt — lightweight with collar coverage for your neck Always work with your dermatologist on a sun plan that fits your skin.

Aug 5, 2026 · Instagram

This is what 98% UVA and UVB protection looks like at the beach. 🌊☀️ A long sleeve rash guard is one of the most underrated pieces of sun protection you can own — and here is why it works harder than sunscreen ever could. Your arms, shoulders, chest, and back are some of the most sun-exposed areas on your body. They are also the areas most people forget to reapply. A UPF 50+ rash guard covers all of it from the moment you put it on — no reapplication timer, no missed spots, no checking if your sunscreen is still working after two hours in the water. Water reflects up to 80% of UV rays back at you. So when you are at the beach or on a boat, you are getting hit from above and below at the same time. A rash guard stays on through all of it — and it does not wash off. What to look for in a rash guard: ✦ UPF 50+ rated — blocks 98% of UVA and UVB ✦ Lightweight and quick-dry fabric for all-day comfort ✦ Long sleeves for full arm and shoulder coverage ✦ Fits close enough to stay in place in the water Sun protection does not have to be an extra step. When it is built into what you wear, it just becomes part of how you show up at the beach.

Aug 4, 2026 · Facebook

Better than a basic tee, worn over 30,000 times for a reason. The Morada Tee brings UPF 50+ sun protection into everyday wear, soft, breathable, and built for wherever the day takes you. Season after season, it's the one you reach for. ☀️🤍 Available in styles for both men and women #sunprotective #skincancerawareness #upf50clothing #UPF50

Jul 31, 2026 · Instagram

Summer’s favorite for a reason. With over 15,000 sold, the Lawai Ruche Swim Shirt is our best seller, and once you feel the UPF 50+ coverage (and that flattering ruched fit) you’ll see why. ☀️

Jul 30, 2026 · Facebook

You've heard of melanoma. But squamous cell carcinoma affects 1.8 million Americans every year — and most people have never had a conversation about it. ☀️ SCC develops from cumulative UV exposure over time. The face, neck, forearms, and hands are the most commonly affected areas — exactly the spots that get the most daily sun. The encouraging part: daily sun protection reduces SCC risk by 40%. One consistent habit makes a real difference. UPF 50+ clothing gives you 98% UVA and UVB protection all day — no reapplication, no missed spots, no two-hour timer. Just get dressed and go. Swipe through to learn what every person who spends time outside should know. #skinhealth #skincancerawareness #upf50clothing #sunprotective

Jul 29, 2026 · Instagram