Burton’s marketing, tracked daily.
The latest creative Burton puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Burton
ShopVision captures the public marketing we see from Burton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Burton use?
All channelsPaid media is Burton's most-used channel. Jump to a channel below, or read straight down.
Burton homepage updates
185 capturedCadence
~33/ wk
Last 30 days
141
▼ 47%· vs prior 30d
Burton on email
29 capturedCadence
~17/ wk
Last 30 days
72
▲ 26%· vs prior 30d

Need a Free Ride?
Oct 6, 2026

NEW: You’ll Want One in Every Color
Oct 4, 2026

Still thinking about it?
Sep 27, 2026
![[ak]® Just Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/bef66qevoak5isl8n8n66lkc9imj2o29fs3pbao1/screenshot.webp)
[ak]® Just Got Some Upgrades
Sep 26, 2026

There's Something Here for Everyone
Sep 25, 2026

The Jacks of All Terrain
Sep 21, 2026

Grab Drop 1 Before It's Gone
Sep 19, 2026

Blend In, or Don't
Sep 16, 2026

Soft vs. Stiff? Choose Your Boot
Sep 13, 2026

The First Drop of Burton’s 50th Is Here
Sep 10, 2026

Checking email on your day off?
Sep 7, 2026

Your discount code expires soon
Sep 6, 2026
Burton on paid media
386 capturedCadence
~76/ wk
Last 30 days
327
Top platform
Burton on sms
0 capturedNo sms captured on the US storefront.
Promotional history, record by record
134 records · latest 5 shown129 more offers sit before Oct 2, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Burton's competitive set
Benchmark on the same fieldsBurton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.




![Our Most Advanced [ak]® Line Yet](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/r8d59dll7r30fpl8r76vdg14o4gbqegughjf9ig1/screenshot.webp)

![Our Most Advanced [ak]® Line Yet](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/d454ciiklb77k79mkn6a4cl2m99sshugn95tjpo1/screenshot.webp)
![Our Most Advanced [ak]® Line Yet](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/c9lhfphln2s88cbp935pgktg8qjjlcp3el3tbqo1/screenshot.webp)
















![[ak]® Just Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/qjca3mpec14l9nqmkvm91gge73ckaav5n15dhpg1/screenshot.webp)




![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/rs5cs3910al2eehhb4obigbuea9guikkcbq6cm01/screenshot.webp)

![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/ca4bq80a6lj3spviqpkm7ueb8ahjuu4k0k59h9g1/screenshot.webp)
![[ak]® Got Some Upgrades](https://d2z55ssxzfn8g4.cloudfront.net/emails/shopvision-ses-inbox/l51e5ru4hcpe6v22v28ceimrdq7h6l5oq8lrj1o1/screenshot.webp)















































Burton on social
170 capturedCadence
~18/ wk
Last 30 days
76
▲ 36%· vs prior 30d
Top platform
Instagram
Two graphics, one board. The Burton Blossom comes in two different graphics, the Seahorse or the Dragon. Which one you picking? #snowboarding #burton #snowboard
Oct 5, 2026 · Tiktok
For 50 years, Burton has taken one piece of advice very seriously: have as much fun as possible. The Fall Bash brings that spirit to life. Employees, friends, and family gather at the Carpenter home in Stowe for a night of hugs, laughs, and, in honor of Jake, plenty of middle fingers. This year felt especially meaningful. As we celebrate Burton’s 50th anniversary, the Bash reminded us that this has always been about more than snowboarding. It is about the people, the friendships, and the kind of fun that keeps us coming back season after season. Thank you to everyone who celebrated with us and to the Carpenter family for keeping this cherished tradition alive. Snowboard season is almost here. Let’s have as much fun as possible.
Oct 4, 2026 · Linkedin
Zeb’s Closet ➡️ @betterparkhintertux The battle when you and the squad only get 45 minutes on snow. See you today for the last stop at @bluetomatowien. Zeb’s Closet is available online and in-store now at the Link In Bio. 📱: @theprocam
Oct 3, 2026 · Facebook
Base matching the jacket 😮💨 @Jonas Hasler on the Blossom Seahorse 🤳 @puzzlemedia.ch #snowboarding #burton #snowboard
Oct 2, 2026 · Tiktok
@Zeb Powell pulled up to @Blue Tomato for the launch of his collection, which piece do you want? #snowboarding #burton #snowboard
Oct 1, 2026 · Tiktok
When in Germany… We teamed up with @lederhosen_junkies to make @zebpowelll a custom pair of Lederhosen to kickoff the European leg of his world tour. October 1: @bluetomatoshopmuenchen October 2: @hintertuxparkopening October 3: @bluetomatoshopwien See you there!
Sep 30, 2026 · Facebook
The moment @annagassersnow found out she and photographer @jonasgasser_ landed their shot of on the cover of @thesnowboardersjournal Issue 24.1. @clemensmillauer, @russell69, @niki.c.mueller and some others pulled off the surprise while at the Red Bull Performance Camp in Saas Fee, Switzerland—a joy for all involved. Get stoked for winter and support independent snowboard media by dropping in on a subscription today. #PrintSmellsBetter
Sep 29, 2026 · Instagram
@Zeb Powell in the Baggy Simple Pant, from Zeb’s Closet, available now #snowboarding #burton #snowboard
Sep 29, 2026 · Tiktok
If only there was an easier way… #snowboarding #burton #snowboard
Sep 28, 2026 · Tiktok
When @zebpowelll pulls up you pull out the big battle box ⚔️ Big shout out to everyone who came through for Park After Dark at @bigsnowad . NYC, you never miss. Zeb's Closet next stop ➡️ @bluetomatoshopmuenchen 1st October. Event info at the Link In Bio. 📱 @theprocam
Sep 27, 2026 · Instagram
Word always gets out when @Zeb Powell pulls up to @Big SNOW American Dream #burton #snowboarding #snowboard
Sep 26, 2026 · Tiktok
Our Burton team made the trip to Bor, Czech Republic, to mark the GoLive of our new logistics hub — a milestone that felt like much more than a change of location. This year marks 25 years of partnership between Burton Snowboards Europe and LOXXESS Gruppe — a relationship built on trust, teamwork, and quite a few snowboard shipments along the way. The new hub is now live and ready to serve riders and retailers across 26 European markets. Moving from Aurach to Bor gives us a more tailored inventory operation, greater efficiency and shorter transport distances across Europe. But what made the day particularly memorable was the history and the people in the room. When Jake Burton Carpenter began building Burton’s European business, Hermann Kapferer was there with him, helping turn the vision into reality. Having Hermann join our team in Bor — together with Claus-Peter Amberger, representing the founding family of LOXXESS — brought the story full circle. Two family businesses, connected by 25 years of trust, collaboration and a shared belief in building for the long term. The planning is done, the gear is ready to roll. Now bring on the snow! ❄️ #BurtonEurope #LOXXESS #Snowboarding #FamilyBusiness #Logistics #Burton
Sep 25, 2026 · Linkedin
📍NORTHBOUND, - a short snowboard video filmed by @switchnollie__ , in partnership with @redbullned & @burton First premiere this Saturday in Siltanen, Helsinki. Next one in De Uithof, Den Haag on Oct 9. More premieres to be announced. Online on @redbullsnow - YouTube on October 14th.
Sep 25, 2026 · Instagram
Back to the beginning. The first chapter of Burton’s 50 Years of Snowboarding goes back to where it all began. Jake, a Vermont barn, and a lot of experimentation that helped shape the sideways revolution. Drop 1 lands September 10 @ 10 AM EST.
Sep 8, 2026 · Tiktok