Bluemercury’s marketing, tracked daily.
The latest creative Bluemercury puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Bluemercury
ShopVision captures the public marketing we see from Bluemercury every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Bluemercury use?
All channelsPaid media is Bluemercury's most-used channel. Jump to a channel below, or read straight down.
Bluemercury homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Bluemercury on email
115 capturedCadence
~10/ wk
Last 30 days
43
▲ 5%· vs prior 30d

Lyma is here—read what they're all about
Oct 7, 2026

New at Bluemercury: La Prairie
Oct 6, 2026

New season, new routine
Oct 5, 2026

Support brands from Hispanic founders
Oct 4, 2026

New to the Dr. Barbara Sturm Super Anti-Aging Collection...
Oct 2, 2026

Earn double the rewards on fragrances
Oct 1, 2026

Six multitasking must-haves that make getting ready effortless
Sep 30, 2026

Inside: Something brand new from R+Co ☁️
Sep 29, 2026

You’re invited: Join BlueRewards
Sep 28, 2026

Hours left for up to 20% off beauty
Sep 27, 2026

Don’t miss out on double rewards
Sep 26, 2026

These just in...
Sep 25, 2026
Bluemercury on paid media
388 capturedCadence
~41/ wk
Last 30 days
177
Top platform

Oct 7, 2026 · Meta

Discover the latest Dyson hair tools at Bluemercury.
Oct 6, 2026 · Meta

Oct 4, 2026 · Meta

The Fall For Sisley Serums Event
Oct 2, 2026 · Meta

The Fall For Sisley Serums Event
Oct 1, 2026 · Meta

The Routine Reset Event
Sep 29, 2026 · Meta

Discover medical-grade mineral SPF essentials from SunsolveMD at Bluemercury.
Sep 23, 2026 · Meta
Promotional history, record by record
334 records · latest 5 shown329 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Bluemercury's competitive set
Benchmark on the same fieldsBluemercury’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Bluemercury on social
110 capturedCadence
~11/ wk
Last 30 days
48
▲ 45%· vs prior 30d
Top platform
Instagram
Bluemercury’s exclusive makeup brand has a new look and new launches coming very soon...
Oct 6, 2026 · Instagram
Stop by Bluemercury Oct 8-Oct 10 to experience the Fall for Sisley Serums Event with @sisleyparisofficial. Experience special offers on Sisley Paris products in store and online + an exclusive gift with purchases of $350 or more. Make sure to sign up to reserve your spot at your local Bluemercuryt! #Bluemercury #BluemercuryPartner
Oct 5, 2026 · Instagram
Exclusively at Bluemercury: the Energizing Morning Ritual Discovery Kit from @diptyque contains everything you need to awaken your senses
Oct 4, 2026 · Instagram
Only have five minutes to do your full face? It's no problem thanks to @trishmcevoy
Oct 3, 2026 · Instagram
Rooted in cellular science, the Swiss luxury skincare brand @laprairie uses their exclusive cellular complex to transform the skin—and is now officially carried at Bluemercury
Oct 2, 2026 · Instagram
New + Approved Before we add a new brand to our assortment, we carefully consider its merits, evaluating its products for efficacy, uniqueness, and covetability, among other factors. This fall, four skincare collections made the cut. Welcome to Bluemercury @laprairie @elemis @truebotanicals @neurae
Sep 30, 2026 · Instagram
A solo shopping date at my local Bluemercury 💙 Thoughtfully curated products and expert beauty advice make for a luxurious shopping experience #bluemercurypartner @bluemercury
Sep 29, 2026 · Instagram
Your skincare routine might be due for a reset! Join @bluemercury for The Routine Reset Event with @skinceuticals, October 1–4, and work with a Beauty Expert to build a customized routine around your skin type and concerns. Book your appointment at your local Bluemercury. ✨ #BluemercuryPartner
Sep 28, 2026 · Instagram
Experience expert curation and personalized service during The Anniversary Event. Our beautiful store on Derby Street in Hingham, MA is filled with coveted brands and beauty worth the investment
Sep 27, 2026 · Instagram
Boost healing and maximize results post-procedure with this collection of dermatologist-recommended skincare
Sep 26, 2026 · Instagram
At Bluemercury, we expertly curate our collection to ensure that every product we add is truly exceptional. Scroll to shop our newest arrivals
Sep 25, 2026 · Instagram
Bluemercury is discerning by design, bringing together only the brands and products we believe are truly exceptional. @Oribe earns its place thanks to a collection of luxurious, efficacious hair-care formulas that would have met its legendary founder’s sky-high standards.
Sep 24, 2026 · Instagram