Black Diamond Equipment’s marketing, tracked daily.
The latest creative Black Diamond Equipment puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
New Drop: Impulse Ti Skis
Oct 6, 2026

Paid media
MetaWinter essentials
Oct 6, 2026

Social
InstagramAfter a successful trip completing the first ascent of China's first 5.15b, BD Athlete @sebbouin came back to France with one area in mind: Drôme. "A very active local route setter, Quentin Chastaigner, had told me about a super physical and endurance-based prow that was still a project. He said: 'This one’s for you.'" Watch the new episode of Hard Sends with Seb Bouin—Le Chant des Muses (9b/5.15b). Link in bio.
Oct 6, 2026
What we track on Black Diamond Equipment
ShopVision captures the public marketing we see from Black Diamond Equipment every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Black Diamond Equipment use?
All channelsHomepage is Black Diamond Equipment's most-used channel. Jump to a channel below, or read straight down.
Black Diamond Equipment homepage updates
426 capturedCadence
~35/ wk
Last 30 days
150
Black Diamond Equipment on email
65 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 14%· vs prior 30d

New Drop: Impulse Ti Skis
Oct 6, 2026

All-New Gear, Designed for the Deep
Oct 5, 2026

NOLS x Black Diamond
Oct 2, 2026

Your Rocktober Rack
Oct 1, 2026

New pants x NEW COLORS
Sep 30, 2026

Introducing the New Spot and Cosmo
Sep 29, 2026

Shoulder-Season Warmth
Sep 28, 2026

Gear, Groceries, and Everything in Between
Sep 24, 2026

Access 2.0: The Classic in NEW Colors
Sep 22, 2026

NEW: Mission Alpine Outerwear
Sep 21, 2026

Protect Wild Places—SAVE the Roadless Rule
Sep 18, 2026

NEW: The Mission Duffel
Sep 17, 2026
Black Diamond Equipment on paid media
341 capturedCadence
~13/ wk
Last 30 days
56
Top platform
Meta

Winter essentials
Oct 6, 2026 · Meta

Gear Designed for Extreme Conditions
Oct 1, 2026 · Meta

Save on past-season ski gear!
Sep 23, 2026 · Meta

New Solution Insulation
Sep 17, 2026 · Meta

Built By Climbers
Sep 16, 2026 · Meta

JUST IN: BD x norda Collab
Sep 10, 2026 · Meta

Fall Hiking Essentials
Sep 8, 2026 · Meta

Save on past season items, packs, apparel, hiking gear, climbing gear, and more this Labor Day.
Sep 3, 2026 · Meta

JUST IN: BD x norda Collab
Sep 2, 2026 · Meta
Promotional history, record by record
239 records · latest 5 shown234 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Black Diamond Equipment's competitive set
Benchmark on the same fieldsBlack Diamond Equipment’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Black Diamond Equipment on social
92 capturedCadence
~8.2/ wk
Last 30 days
35
▲ 30%· vs prior 30d
Top platform
Instagram
After a successful trip completing the first ascent of China's first 5.15b, BD Athlete @sebbouin came back to France with one area in mind: Drôme. "A very active local route setter, Quentin Chastaigner, had told me about a super physical and endurance-based prow that was still a project. He said: 'This one’s for you.'" Watch the new episode of Hard Sends with Seb Bouin—Le Chant des Muses (9b/5.15b). Link in bio.
Oct 6, 2026 · Instagram
Each winter starts with one question—where will you find your turns this year? Deep trees in Japan, the secret powder stash in your backyard, or off a boat in the Arctic? Wherever your winter takes you, make the adventure deep.
Oct 5, 2026 · Instagram
Y'all I can't keep writing fall clichés just pick your favorite. BD Athlete: @kyehalpin Photos: @christian_adam_
Oct 2, 2026 · Instagram
As Access Fund's #1 superfan (and supporter since day one), we always jump at an opportunity to support them and their mission. This year, @accessfund is throwing a party for their 35th birthday, and we are celebrating with limited-edition tees that highlight our shared mission in protecting the wild places where we climb. 100% of proceeds go directly back to protecting America's climbing. Snag one now, before they're gone! https://bit.ly/4yoHULX
Oct 1, 2026 · Facebook
Our designers have their own favorite features of our best-selling pants. What are yours? The magic of the Dirtbag Pant is that it can be worn by a guide on their day off or a gym climber in their first week, all while supporting the climbing life on and off the wall, because it was made by climbers, for climbers. https://bit.ly/46Td8ik
Sep 30, 2026 · Facebook
Nobody likes litter in our parks, but the BD ReRoute team loves to talk trash. This year at Yosemite Facelift, we repaired over 50 of your soft goods items at the BD booth and you raised $500 in donations for @yosemiteclimbingassociation in the process! Don't litter, stay trashy, and see you next year. 👋
Sep 29, 2026 · Facebook
Weeks before an FKT attempt on Corsica's famous GR20, @hillary_gerardi lost her dear friend, Kalie, to the mountains. Kalie planned to help pace Hillary. Rather than give up her attempt in the face of this insurmountable loss, Hillary went to Corsica to run the 180km route, carrying Kalie's memory and philosophy of living life through all its highs and lows. Hillary's endeavor began as a record attempt, but with the help of a supportive crew, evolved into a celebration of a friend and the power of perseverance in human adventure. Kalie said, "The only way forward is forward." And Hillary pushed through fatigue, grief, and muscle ache to finish in 38 hours, 42 minutes—the second-fastest female time on the GR20. 📸: @adriencolleur
Sep 28, 2026 · Instagram
WoGü (8c/5.14b, 270m) ✅ “What a perfect weekend and the perfect way to end our Rätikon season for this year!" This summer, BD Athletes @jacopolarcher and @babsizangerl completed two of Europe's hardest multi-pitch routes in Switzerland's Rätikon, famous for its technical climbing, big runouts and bullet limestone. Babsi and Jacopo started the summer working the then unrepeated Déjà (8c+/5.14c). "We both wanted to climb every pitch on lead, meaning that one person would climb while the other belayed, and then we would switch roles the next day," explains Jacopo. After they made the second and third ascents of Déjà, Jacopo and Babsi were excited to stay and work on another legendary route that had been on their mind for years—WoGü (8c/5.14b). "So, our summer routine continued… Not much changed, except for the route." Jacopo says. "A quick hike-and-fly in the morning at home, driving to the Rätikon in the early afternoon and starting to climb in the evening, as it was way too hot before. We always finished by headlamp. This had definitely become our happy place this summer." After several weeks of work, they both redpointed WoGü in late August. "We knew we could do it, but we didn’t expect to both climb it back-to-back, and on our first redpoint attempts!"
Sep 25, 2026 · Instagram
Why did he say that though? 😭 We held a BD family watch party for The Founder, a film that explores the origins of Black Diamond Equipment and its founder, Peter Metcalf. Learn more about our heritage and watch the film now at the link in our bio.
Sep 24, 2026 · Instagram
THIS IS WHAT WE LOSE. Indian Creek is a sacred place. And it's under attack. We are frustrated and tired of the relentless attacks on the places we cherish, but it's our love for them that sustains us as we work to save them. So we asked BD employees to share why Indian Creek matters. Next week, we bring 1 million signatures to DC as a collective of people who share a core belief that these lands are vital to the health of our country and our people. Add your name before Public Lands Day! Read our love letters to Indian Creek at the link in bio (we promise you'll be inspired to save public lands) and then sign the petition. #savepubliclands #savepubliclandsday @savepubliclands
Sep 23, 2026 · Instagram
Conditions are firing 🔥 Our Fall Cragging Kit has everything you need for a season of clipping bolts and placing gear. You just have to send it. Link in bio.
Sep 22, 2026 · Instagram
The Cosmo is a powerful, compact, and feature-rich 350-lumen headlamp with Dual-Fuel capability—with optics that create usable light for everything from everyday use to overnight outdoor adventures.
Sep 18, 2026 · Youtube