Bergdorf Goodman’s marketing, tracked daily.
The latest creative Bergdorf Goodman puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Spotlight: Ralph Lauren Collection Fall ’26
Oct 6, 2026

Paid media
MetaOct 1, 2026

Social
FacebookRUNWAY RUNDOWN 📹 Chanel flew high above it all for Spring/Summer 2027. Matthieu Blazy brought luxury, desirability and creativity together in a collection that included mini skirts, sheer separates, dramatic volumes and feather effects. Playful, plentiful and feminine, there was a Chanel for every woman. As Britney Spears echoed during the finale, “Gimme more.”
Oct 5, 2026
What we track on Bergdorf Goodman
ShopVision captures the public marketing we see from Bergdorf Goodman every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Bergdorf Goodman use?
All channelsPaid media is Bergdorf Goodman's most-used channel. Jump to a channel below, or read straight down.
Bergdorf Goodman homepage updates
172 capturedCadence
~14/ wk
Last 30 days
58
▼ 2%· vs prior 30d
Bergdorf Goodman on email
166 capturedCadence
~14/ wk
Last 30 days
60
▲ 18%· vs prior 30d

Spotlight: Ralph Lauren Collection Fall ’26
Oct 6, 2026

Invitation: The Custom-Made Event
Oct 5, 2026

Special Offer: Complimentary Shipping
Oct 4, 2026

Just In: VERSACE Fall Winter 2026
Oct 3, 2026

The CHANEL Fall Winter 2026 Collection
Oct 2, 2026

A Painterly Guide To Paris
Oct 1, 2026

New Season Sale: More Time to Shop
Sep 30, 2026

Just In: Polo Ralph Lauren
Sep 29, 2026

Goodman’s Edit: Fall Priorities
Sep 28, 2026

New Season Sale: Fall for 25% Off
Sep 27, 2026

The Collector’s Edit: Objects of Desire
Sep 26, 2026

Spotlight: Ralph Lauren Collection Fall ’26
Sep 25, 2026
Bergdorf Goodman on paid media
316 capturedCadence
~20/ wk
Last 30 days
86
Top platform

Oct 1, 2026 · Meta

The Great Outdoors
Sep 29, 2026 · Meta

Shop New Shoes
Sep 28, 2026 · Meta

Bergdorf Goodman
Sep 24, 2026 · Meta

The Look of Louboutin
Sep 23, 2026 · Meta

New Arrivals
Sep 18, 2026 · Meta

High Drama
Sep 16, 2026 · Meta

Shoes Of The Moment
Sep 15, 2026 · Meta

Shop these buzzy styles.
Sep 10, 2026 · Meta

Enjoy Free Shipping on $150 orders with Code SHIPBG. Shop the Special Offer Today at BG.
Sep 9, 2026 · Meta

Rare Gems
Sep 8, 2026 · Meta

Shop these buzzy styles.
Sep 5, 2026 · Meta
Promotional history, record by record
271 records · latest 5 shown266 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Bergdorf Goodman's competitive set
Benchmark on the same fieldsBergdorf Goodman’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Bergdorf Goodman on social
111 capturedCadence
~12/ wk
Last 30 days
53
▲ 71%· vs prior 30d
Top platform
Facebook
RUNWAY RUNDOWN 📹 Chanel flew high above it all for Spring/Summer 2027. Matthieu Blazy brought luxury, desirability and creativity together in a collection that included mini skirts, sheer separates, dramatic volumes and feather effects. Playful, plentiful and feminine, there was a Chanel for every woman. As Britney Spears echoed during the finale, “Gimme more.”
Oct 5, 2026 · Facebook
LIVE FROM PARIS 🇫🇷 Fashion Week is in full swing—swipe through for the noteworthy looks and behind-the-scenes buzz from the SS ’27 collections.
Oct 4, 2026 · Facebook
WHAT TO WEAR: COCKTAIL PARTIES 🥂 Glamorous pieces for evenings out on the town.
Oct 3, 2026 · Facebook
RUNWAY RUNDOWN 📹 The Loewe influence has been seen all season, and for Spring 2027, Jack McCollough and Lazaro Hernandez own it. Sporty mixes meet bold color, whether in a single pop or a head-to-toe takeover, with I-want-one-now handbags topping off the look.
Oct 2, 2026 · Facebook
125 YEARS OF BG: CREED’S IRIS DEBONAIR An exclusive fragrance inspired by Charles Creed’s legacy.
Sep 30, 2026 · Facebook
125 YEARS OF BG 💜 House signatures from Valentino Garavani reimagined for the occasion.
Sep 29, 2026 · Facebook
BAGS OF THE MOMENT 🤎 Balenciaga’s Le 7 in burnished brown leather has a way of finishing an outfit.
Sep 28, 2026 · Facebook
JUST IN 👀 Dress your home with sculptural accents from L’Objet x Jessica McCormack .
Sep 27, 2026 · Facebook
RUNWAY RUNDOWN 📹 For Spring/Summer 2027, Louise Trotter proposed we “wear less to feel more.” As she continues to establish her vision for Bottega, dramatic silhouettes and oversized proportions come grounded in impeccable craft.
Sep 26, 2026 · Facebook
LIVE FROM MILAN 🇮🇹 Fashion Week is in full swing—swipe through for our hot takes from the SS ’27 collections.
Sep 25, 2026 · Facebook
10 MINUTES AT BG ⏰ Our 125th celebration brings something special to every corner of Bergdorf’s. Here, a quick look at what not to miss.
Sep 24, 2026 · Facebook
HOT OFF THE PRESS 💜 Introducing Very Bergdorf, a must-have (if we may say so) new book from Assouline chronicling 125 years of exceptional style with rarely seen archival images and iconic anecdotes. It’s everything you love about the store, beautifully bound.
Sep 23, 2026 · Facebook