Backcountry’s marketing, tracked daily.
The latest creative Backcountry puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
⚡ 2 days only! Up to 70% off
Oct 6, 2026

Paid media
MetaUp To 70% Off Flash Sale | Backcountry.com
Oct 6, 2026

Social
Instagram75 years of protecting nature. 75 ways to keep it going. 🌲 Big change is built from small decisions, repeated over time. So to celebrate 75 years of The Nature Conservancy, we pulled together 75 small acts for nature you can take at home, outside, in your routine and in your community. Screenshot this post, and start checking off your impact. You don’t have to do all 75. Start with one. Then another. Here’s to the next 75 years of showing up for nature.
Oct 5, 2026
What we track on Backcountry
ShopVision captures the public marketing we see from Backcountry every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Backcountry use?
All channelsHomepage is Backcountry's most-used channel. Jump to a channel below, or read straight down.
Backcountry homepage updates
430 capturedCadence
~34/ wk
Last 30 days
145
Backcountry on email
175 capturedCadence
~19/ wk
Last 30 days
80

⚡ 2 days only! Up to 70% off
Oct 6, 2026

Sale ends at midnight! ⏳
Oct 5, 2026

Patagonia Capilene® baselayers, built for moving in the cold
Oct 4, 2026

🚨3 days only🚨 It’s officially on
Oct 3, 2026

EARLY ACCESS 🏁 20% off full-price items
Oct 2, 2026

🚨 Our bestselling snow kits are back!
Oct 1, 2026

Gearhead Field Test: GORE-TEX® Footwear 🥾⛰️
Sep 30, 2026

The original Barbour tartans
Sep 29, 2026

6 top selling puffies & parkas for fall 👀🍂
Sep 28, 2026

We saw you looking 😏
Sep 27, 2026

The North Face fleece, made to adapt 🏔️🏙️
Sep 26, 2026

15 hours for a chance to win $1000? Easy.
Sep 25, 2026
Backcountry on paid media
352 capturedCadence
~44/ wk
Last 30 days
189
Top platform

Up To 70% Off Flash Sale | Backcountry.com
Oct 6, 2026 · Meta

Member exclusive 20% off
Oct 3, 2026 · Meta

Fall Sale is on.
Oct 1, 2026 · Meta

New Brands & Fresh Gear
Sep 23, 2026 · Meta

Send in peak season
Sep 10, 2026 · Meta

Pack Less. Ride More.
Sep 9, 2026 · Meta

Fall Sale is on.
Sep 8, 2026 · Meta

Outdoor gear, picked by people who actually use it. See what's new at Backcountry. 🏕️🚲🏔️
Sep 7, 2026 · Meta
Backcountry on sms
16 capturedCadence
~1.4/ wk
Last 30 days
6
Promotional history, record by record
1,606 records · latest 5 shown1,601 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Backcountry's competitive set
Benchmark on the same fieldsBackcountry’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Backcountry on social
95 capturedCadence
~7.9/ wk
Last 30 days
34
▲ 21%· vs prior 30d
Top platform
Instagram
75 years of protecting nature. 75 ways to keep it going. 🌲 Big change is built from small decisions, repeated over time. So to celebrate 75 years of The Nature Conservancy, we pulled together 75 small acts for nature you can take at home, outside, in your routine and in your community. Screenshot this post, and start checking off your impact. You don’t have to do all 75. Start with one. Then another. Here’s to the next 75 years of showing up for nature.
Oct 5, 2026 · Instagram
🍁 Our favorite layers ⬇️ (AD) This Highliner Fleece from @backcountry keeps us warm and comfortable hiking in the fall temps. Amongst all of the essential hiking gear, a fleece might just be our go to for the cooler fall temps! Here are 3 things we look for in a fleece when looking for the best one ⬇️ 1️⃣ Lightweight and Breathable Fabric. There’s nothing worse than wearing a shirt that’s heavy because it’s full of sweat and keeps the heat trapped to your body. 2️⃣ Full Coverage Design. We love fleeces with thumb holes that keep it from riding up and keep your hands warm, and the hood gives you extra coverage to keep you warm. 3️⃣ Light weight. This fleece is one of the lightest on the market and is great for days when you need to take on and off layers. Comment HIGHLINER and we’ll send you a link to our favorite mid-layer! 👋 Hi, we’re Jen, Elliot, and Ollie - a couple with a dog living in our self-converted van as we travel to all 50 states and 63 National Parks. We share travel inspiration, actually helpful tips, and detailed itineraries, all to help get you outside! Follow @schoandjo for more 🌞 #paidpartnership #mtwashington #mountwashington #newhampshire #hiking
Oct 4, 2026 · Instagram
Its finally cold enough to start shopping for layers... 🍁 Summit Club+ members get 20% off full priced fall layers THIS WEEKEND ONLY! (p.s. its free to join 🤫)
Oct 2, 2026 · Tiktok
Merino Wool Baselayers >> 🚨Buy 3+ baselayers and get 20% off now on Backcountry.com! Check it out!
Oct 1, 2026 · Tiktok
Nothing beats a good fall layering system... what's your favorite piece of gear as the seasons begin to change?👇
Sep 30, 2026 · Instagram
Tommy Caldwell emptied his whole pack and yes, his mom embroidered his name on the chalk bag so he won't lose it. What never leaves your pack?
Sep 26, 2026 · Instagram
Make the most of the last of the long days! Just log 15 hours of moving time between 9/25 and 10/20 for a chance to win a $1,000 gift card for a gear haul. Plus, everyone gets a 15% off coupon just for entering. Start moving!
Sep 25, 2026 · Instagram
#BackcountryPartner #VentureBeyond bike season isn’t over just yet! 🚲🍂 all this rain in Colorado has made for some pretty amazing colors + even better dirt. And I’m loving the cooler temps because it’s finally an excuse to bring the pants and long sleeves back out! fit from @backcountry 🤝
Sep 24, 2026 · Instagram
Almost 30 years of the goat. Ben pulled this off in a single 25 second exposure out on the red rock. Straight off the camera. #goatworthy
Sep 21, 2026 · Instagram
Excited to share our next Summit member event: Tie-One-On 🎣🍺 We're taking the first 60 people to Fisher Brewing Company for a fly tying class, paired with great beer and better company. All are welcome. Free for SC+ members, or $50 at the door. This one's special because it came from an idea inside our own walls. That's what makes Backcountry different: we're built by Gearheads and run by Gearheads, people who actually do this stuff and live for it. Can't wait to celebrate this one with you. Link in bio to register #SummitMembership #Backcountry #MemberPerks
Sep 18, 2026 · Instagram
Best ski of the year depends on what you’re skiing. All-mountain, freeride, touring, park. Our Gearheads picked standouts in each. All four, plus free advice from a real Gearhead, at Backcountry.com #SkiSeason #SkiGear #SkiBuyersGuide #SkiTouring #ParkSkiing
Sep 17, 2026 · Facebook
What do you think - would you let a stranger borrow your mountain bike?
Sep 16, 2026 · Instagram