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American Girl
americangirl.com ↗

American Girl’s marketing, tracked daily.

The latest creative American Girl puts in front of shoppers — homepage, email and social — captured on the day each one changed.

What we track on American Girl

ShopVision captures the public marketing we see from American Girl every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
Data types
HomepageEmailSocial
Dataset
Live

Which channels does American Girl use?

All channels

Social is American Girl's most-used channel. Jump to a channel below, or read straight down.

American Girl homepage updates

88 captured
Cadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d

American Girl on email

129 captured
Cadence
~9.6/ wk
Last 30 days
41
▼ 23%· vs prior 30d

American Girl on social

143 captured
Cadence
~9.3/ wk
Last 30 days
40
—· vs prior 30d
Top platform
Facebook

Promotional history, record by record

214 records · latest 5 shown
CapturedChannelOfferDepth
Aug 22, 2026emailLast Chance Outlet 80% OffDiscount
Aug 21, 2026websiteLast Chance Outlet: Up to 80% OffDiscount
Aug 21, 2026emailLast Chance Outlet: Up to 80% OffDiscount
Aug 20, 2026websiteNew Markdowns AddedDiscount
Aug 19, 2026websiteUp to 80% off select items in the American Girl Last Chance OutletDiscount

209 more offers sit before Aug 19, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

American Girl's competitive set

Benchmark on the same fields

American Girl’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
American GirlAmerican Girl
46%
80%
3
This page
Walmart Pet Lovers' BoxWalmart Pet Lovers' Boxpetbox.walmart.com
92
Amazon Kindle Direct PublishingAmazon Kindle Direct Publishingkdp.amazon.com
88
Glitter GirlsGlitter Girlsmyglittergirls.com
88
AdoraAdoraadora.com
85
Paradise GalleriesParadise Galleriesparadisegalleries.com
85
Ashton DrakeAshton Drakeashtondrake.com
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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