American Girl’s marketing, tracked daily.

The latest creative American Girl puts in front of shoppers — homepage, email and social — captured on the day each one changed.

Latest creative

As of October 6, 2026

Email
🌟 Up to 40% off—today & tomorrow only
Oct 6, 2026
Social
Facebook
Headed to New York Comic Con this weekend? 🤩 Check out our panel happening on Sunday, October 11th. It will include discussions about our first ever adult novel, Samantha: The Next Chapter. 📖🎀 Don't miss out on early access to the story from the author herself Fiona Davis It's a separate ticketed event, you can buy tickets here: https://www.newyorkcomiccon.com/en-us/things-to-do/panels/event-info.html?gtID=946841&panel-name=American-Girl-at-40-Samanthas-Story-Continues-Book-with-Ticket Samantha: The Next Chapter ships on 10/13, you can pre-order it here: https://www.americangirl.com/products/samantha-the-next-chapter-hardcover-book-jnr10
Oct 6, 2026

What we track on American Girl

ShopVision captures the public marketing we see from American Girl every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
Data types: HomepageEmailSocial
Dataset: Live

Which channels does American Girl use?

All channels

Social is American Girl's most-used channel. Jump to a channel below, or read straight down.

Social158
Email144
Homepage87

American Girl homepage updates

87 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

American Girl on email

144 captured

Cadence

~13/ wk

Last 30 days

▲ 14%· vs prior 30d

Promotional history, record by record

166 records · latest 5 shown

CapturedChannelOfferDepth

Oct 6, 2026websiteFrom the archives: Special holiday fashions returnOther

Oct 6, 2026website40% Off Select DollsDiscount

Oct 6, 2026websiteOne-day early access for AG Rewards members onlyOther

Oct 6, 2026email40% Off Select DollsDiscount

Oct 5, 2026website25% Off Select Gift-Worthy FindsDiscount

161 more offers sit before Oct 5, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

American Girl's competitive set

Benchmark on the same fields

American Girl’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

American Girl

49%

80%

This page