American Giant’s marketing, tracked daily.
The latest creative American Giant puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Back In Stock: The Waffle Crew
Oct 7, 2026

Paid media
MetaThe Greatest Hoodie Ever Made
Oct 7, 2026

Social
InstagramIcons No.1 The Roughneck Jacket A chore jacket started in barns and railyards and ended up somewhere else entirely. Same road the jean took, and the tee, and the flannel. The Roughneck Jacket earns its spot as an icon by bringing together durability and clean design.
Oct 7, 2026
What we track on American Giant
ShopVision captures the public marketing we see from American Giant every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does American Giant use?
All channelsPaid media is American Giant's most-used channel. Jump to a channel below, or read straight down.
American Giant homepage updates
84 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
American Giant on email
81 capturedCadence
~5.4/ wk
Last 30 days
23
▼ 18%· vs prior 30d

Back In Stock: The Waffle Crew
Oct 7, 2026

Icon No. 1: The Roughneck
Oct 6, 2026

Our Fall Catalog Is Landing
Oct 5, 2026

Six New Colors In The Classic Full Zip
Oct 4, 2026

Introducing The Collegiate Crew
Oct 3, 2026

Your 20% off code is waiting...
Oct 2, 2026

The Everest Tee, In Sweet Grape
Oct 1, 2026

Any Three Tees, 20% Off
Sep 29, 2026

Carolina Fleece Meets Georgia Denim
Sep 26, 2026

20% Off: Same Shirt, Two Closets
Sep 25, 2026

The Brushed Tee Is Back
Sep 23, 2026

Fall Starts With A Long Sleeve
Sep 20, 2026
American Giant on paid media
236 capturedCadence
~2.8/ wk
Last 30 days
12
Top platform

The Greatest Hoodie Ever Made
Oct 7, 2026 · Meta

Come back to the Classic Full Zip
Oct 6, 2026 · Meta

American-Made and Built to Last.
Sep 22, 2026 · Meta

Made in the USA
Sep 8, 2026 · Meta

Made in the USA
Aug 21, 2026 · Meta

Built Different. Made in USA.
Aug 20, 2026 · Meta

Jul 30, 2026 · Meta

Jul 23, 2026 · Meta

Lightweight enough for summer. Built well enough to keep. The new men's collection just landed — made in the USA, made to last.
Jul 16, 2026 · Meta

May 10, 2026 · Meta
American Giant on sms
5 capturedCadence
~0.0/ wk
Last 30 days
0
Promotional history, record by record
142 records · latest 5 shown137 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
American Giant's competitive set
Benchmark on the same fieldsAmerican Giant’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
American Giant on social
32 capturedCadence
~3.7/ wk
Last 30 days
16
Top platform
Instagram
Icons No.1 The Roughneck Jacket A chore jacket started in barns and railyards and ended up somewhere else entirely. Same road the jean took, and the tee, and the flannel. The Roughneck Jacket earns its spot as an icon by bringing together durability and clean design.
Oct 7, 2026 · Instagram
Introducing The Icons. Eight products, each developed over years. The cotton sourced carefully, the fabric worked until the weight and the feel were exactly right, the construction refined season after season until there was nothing left to change. These are the products worth collecting. The kind you buy once, keep for years, and never think about replacing. The beauty is in the wear. Over the next few weeks we will introduce them one at a time.
Oct 6, 2026 · Facebook
The tee that's designed to wear on its own.
Sep 30, 2026 · Instagram
The classic for a reason.
Sep 28, 2026 · Instagram
Premium Slub. The fabric you keep coming back to.
Sep 25, 2026 · Instagram
Cool mornings, tailgates down - this is the season we wait all year for.
Sep 23, 2026 · Instagram
American Giant is coming to San Francisco — and we’re looking for a Store Leader to help bring our new retail space to life. This person will lead the store team, provide exceptional customer experience, drive the business, and build meaningful connections within the community. If you’re an experienced retail leader who believes in quality, durability, and products made with purpose, we’d love to hear from you. Learn more and apply: https://www.american-giant.com/pages/join-our-team
Sep 22, 2026 · Facebook
Trion, Georgia sits in the foothills of the Appalachians, in the far northwest corner of the state. Red clay, pine, a mill town of 1,800 people. The mill there has run since 1845. Most American woven mills closed. This one stayed. That mill weaves the denim for this jean. The cotton comes from across the Southeastern Cotton Belt. The jean is sewn in the USA. This is the Georgia Denim. A straight-fit, five-pocket woven at that mill, with a story we should have told sooner.
Sep 21, 2026 · Instagram
Premium Slub is a staple in any tee rotation. Perfect for layering or bold on their own.
Sep 18, 2026 · Instagram
Classic American style. Not the kind you buy for a season. The kind that gets softer, fits better, and outlasts everything else in your closet.
Sep 16, 2026 · Instagram
The perfect fall hoodie. Light and soft. The one you'll want to wear every day until it's freezing.
Sep 14, 2026 · Instagram
We’re looking for an experienced retail leader to help us open and run our newest store location in Williamsburg, Brooklyn. The ideal candidate will have an entrepreneurial mindset with proven experience building a strong team and delivering exceptional customer experience. Apply at the link in our bio. #AmericanGiant #NowHiring #RetailCareers #BrooklynJob #WilliamsburgBrooklyn
Sep 11, 2026 · Instagram