Aesop’s marketing, tracked daily.

The latest creative Aesop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of October 6, 2026

Email
Eau de Parfum and Body Balm pairings
Oct 6, 2026
Paid media
Meta
Exclusively in-store
Sep 28, 2026
Social
Instagram
As some of our European stores celebrate our Fragrant Fables collection by temporarily becoming part Perfumery, part Library, Aesop Kurfürstendamm in Berlin houses a bespoke piece by artist Fabio Vogel, designer of our Bronze Incense Holder. Handblown by Fabio and inspired by the sculptural storytelling of Brâncuşi’s Endless Column, the new glass artwork mirrors the bottle’s amber translucency and evokes the fable-like poem behind Boundless Erémia Eau de Parfum, where verdant shoots emerge through cracks in concrete after the rain. On view until 10 0ctober.
Oct 6, 2026

What we track on Aesop

ShopVision captures the public marketing we see from Aesop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 5 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
Data types: HomepageEmailPaid mediaSocialSMS
Dataset: Live

Which channels does Aesop use?

All channels

Paid media is Aesop's most-used channel. Jump to a channel below, or read straight down.

Paid media266
Social92
Homepage84
Email52
SMS1

Aesop homepage updates

84 captured

Cadence

~6.1/ wk

Last 30 days

▼ 13%· vs prior 30d

Aesop on email

52 captured

Cadence

~4.2/ wk

Last 30 days

▼ 5%· vs prior 30d

Aesop on paid media

266 captured

Cadence

~32/ wk

Last 30 days

138

Top platform

Google

Aesop on sms

1 captured

Promotional history, record by record

94 records · latest 4 shown

CapturedChannelOfferDepth

Oct 6, 2026emailFree Hand Serum SampleFree Gift

Oct 6, 2026emailUnforeseen Aer Free SampleFree Gift

Oct 6, 2026emailCoriander Seed Duo $104Discount

Oct 3, 2026emailComplimentary Hand Serum Sample with $125+ Online OrdersFree Gift

90 more offers sit before Oct 3, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Aesop's competitive set

Benchmark on the same fields

Aesop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Aesop

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