Aesop’s marketing, tracked daily.
The latest creative Aesop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
The essentialist’s guide to epidermal excellence
Aug 22, 2026
Paid media
MetaSample a beloved formula
Aug 19, 2026
Social
InstagramAesop High Street Armadale—four decades later. In 1987, our founder opened an atypical hair salon on Baldwin Street in Melbourne. The space laid the foundation for what Aesop stores would become: rooted in their surroundings, and crafted from humble, enduring materials. Now, just around the corner, a new alabaster façade is reminiscent of that original salon: a homecoming, only to begin again.
Aug 22, 2026
What we track on Aesop
ShopVision captures the public marketing we see from Aesop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Aesop use?
All channelsPaid media is Aesop's most-used channel. Jump to a channel below, or read straight down.
Aesop homepage updates
89 capturedAesop on email
41 capturedThe essentialist’s guide to epidermal excellence
Aug 22, 2026
A cleanser of contrasts
Aug 19, 2026
Receive a deluxe sample with your purchase
Aug 18, 2026
Fragrances and Hand Balms, matched
Aug 17, 2026
Pairing Body Cleansers and Balms
Aug 15, 2026
Hand and body care of note and newness
Aug 13, 2026
Skin in summer
Aug 12, 2026
On sight, a sigh of relief
Aug 11, 2026
Compact proportions, generous virtues
Aug 10, 2026
Scent with intent
Aug 8, 2026
Introducing Antithesis Intense Body Cleanser
Aug 4, 2026
Post-Poo Drops: a universal problem, solved with scent
Aug 3, 2026
Aesop on paid media
134 captured
Aesop on sms
4 capturedPromotional history, record by record
144 records · latest 2 shown142 more offers sit before Aug 18, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Aesop's competitive set
Benchmark on the same fieldsAesop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Grown Alchemistgrownalchemist.com
Malin+Goetzmalinandgoetz.com
Nécessairenecessaire.com
Diptyquediptyqueparis.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Aesop on social
83 capturedAesop High Street Armadale—four decades later. In 1987, our founder opened an atypical hair salon on Baldwin Street in Melbourne. The space laid the foundation for what Aesop stores would become: rooted in their surroundings, and crafted from humble, enduring materials. Now, just around the corner, a new alabaster façade is reminiscent of that original salon: a homecoming, only to begin again.
Aug 22, 2026 · Instagram
Lessons from the lab: Dr Sacha Salameh, one of our leading scientific voices, delves into the benefits, ingredients and the various intricacies of Resolute Facial Concentrate. Enriched with a gentle Retinoid, the oil-serum is suitable even for those with more sensitive skin, helping address needs that may arise with the passing of time—from increased dehydration to a slower rate of renewal.
Aug 21, 2026 · Instagram
Author and creator @Sam Morris spoke at the Queer Library in Aesop Brighton about how writing has been a healing process, and how the experiences that resist language can also be the most compelling to write about. #TheAesopQueerLibrary
Aug 20, 2026 · Tiktok
At Aesop SamCheong, hours are measured in well-practiced gestures of care and preservation: restoring order to stainless steel shelves, brewing a comforting cup of tea, or sweeping away the remains of the day. Harmony is thereby retained in this serene Seoul store, which features a network of interconnected pipes that deliver water—and light—to the central basin.
Aug 18, 2026 · Instagram
Seven Rooms in Malaysia. In the courtyard of Mid Valley Southkey, a series of vignettes designed by our in-house team unfolds, evoking a domestic space in which Malaysian interiors and customs are reinterpreted. Oriented outward, the structure adopts the organisation of traditional houses, with a central space—the store proper—that distributes access to adjacent rooms, each devoted to specific product ranges. The space is now open and ready to explore—no reservations required.
Aug 17, 2026 · Instagram
Stepping through the grand gateway at Aesop WF CENTRAL House 19, guests enter the expansive courtyard beneath fluttering silk, where the classic pergola is reimagined as a retractable structure draped in waterproof canvas and crimson xiangyunsha tea silk. This semi-outdoor area becomes the backdrop for a serene interplay of shadow and breeze.
Aug 15, 2026 · Pinterest
When an undesirable bathroom scenario unfolds, it is nothing short of a relief to find Post-Poo Drops in the vicinity. The risk of being caught short can be mitigated by carrying a personal supply—the bottle is small enough to discreetly fit into a handbag or even a capacious pocket.
Aug 14, 2026 · Instagram
Post-Poo Drops restoring aromatic harmony once more in New York #Aesop
Aug 13, 2026 · Tiktok
At the back of Aesop Shoreditch, a second room is enveloped in this rich and brooding hue almost entirely—a retreat for those desiring in-depth consultations and a degree of seclusion. At the individual basin, visitors can wash their faces and apply formulations directly onto their skin, as if in the privacy of their own bathroom.
Aug 11, 2026 · Pinterest
Post-Poo Drops: the only product in our range that we encourage pouring down the toilet.
Aug 10, 2026 · Instagram
Aesop’s inaugural Leeds store, situated in the turn-of-the-century Victoria Leeds County Arcade, reinstates the exalted interpretation of a bathroom as a place to unwind, to converse, to cleanse. To honour the importance of these activities, the arcade’s spirit of grandeur was brought within: thresholds are articulated in deepest green, establishing a rhythm between rooms
Aug 7, 2026 · Pinterest
Post-Poo Drops: keeping shared spaces sacred #Aesop
Aug 5, 2026 · Tiktok